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When the live-action Marvel series came out, director Ali Selim shared some thoughts with Polygon. He mentioned that VFX studio Method Studios utilized AI to create those awesome, shape-shifting opening credits. Selim described the process as exciting and different, something that felt exploratory and inevitable.
However, there was a quick backlash. Some folks misunderstood Selim's comments, thinking that it was just a matter of pressing a button and letting the AI do all the work. In reality, AI was just one of many tools employed by Method Studios. In the end credits, you can see that eight employees, including an art director, an animator, and an AI Technical Director, worked on Secret Invasion.
This isn't the first time that A.I has been used to create content:Watching Secret Invasion rn and seeing that A.I. generated intro is quite honestly the most disgusting and alarming things I’ve seen from the MCU. A shame really
— doubleR (@double_r2d2) June 23, 2023
"Game of Thrones" (HBO): AI was used to help create the epic battle scenes, such as the Battle of Winterfell, by automating the animation of armies and crowds.
"The Mandalorian" (Disney+): AI technology called StageCraft was used to create realistic virtual environments in real-time, allowing the actors to perform against digital backdrops.
"Blade Runner 2049" (Warner Bros.): AI algorithms were used to recreate the iconic character Rachael from the original "Blade Runner" film, as actress Sean Young had aged since the original movie.
"Star Wars: The Rise of Skywalker" (Disney): AI was employed to de-age actors Ian McDiarmid and Carrie Fisher for their respective roles as Emperor Palpatine and Princess Leia.
"Ex Machina" (Universal Pictures): The film featured AI-driven humanoid robots, and the visual effects team used AI techniques to blend the actress's performance with the robotic character seamlessly.
"Guardians of the Galaxy Vol. 2" (Marvel Studios): AI was used to create a younger version of actor Kurt Russell for flashback scenes.
"Westworld" (HBO): AI played a significant role in the creation of the show's intricate and realistic android hosts, as well as in the visual effects for various scenes.
These are just a few examples showcasing the application of AI in the entertainment industry to enhance visual effects, create realistic characters, and bring imaginative worlds to life on screen.
In a statement to THR, the studio commented by saying he “highly collaborative and iterative” production process “involved a tremendous effort by talented art directors, animators (proficient in both 2D and 3D), artists, and developers, who employed conventional techniques to craft all the other aspects of the project,” the statement went on to say. “However, it is crucial to emphasize that while the AI component provided optimal results, AI is just one tool among the array of toolsets our artists used. No artists’ jobs were replaced by incorporating these new tools; instead, they complemented and assisted our creative teams.”
A.I can speed up the production process and this is a major reason for it's adoption. From generating scripts to analyzing audience preferences, AI algorithms can crunch data faster than Quicksilver on a caffeine high. It can assist in scriptwriting, suggesting plot twists or character developments based on patterns it recognizes. And when it comes to understanding what viewers want, AI can analyze data from social media, reviews, and viewer feedback, helping creators fine-tune their content to hit all the right spots. It's like having an AI-powered crystal ball predicting what audiences crave.
AI has the potential to revolutionize TV production. It's like having a creative genius and a super-fast problem solver working behind the scenes. With AI, the possibilities are endless, and our screens are about to get a whole lot more controversial.
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