SVOD market shares in Q1 2023
Prime Video remains the largest streaming platform in the US throughout Q1. Paramount+ overtook Apple TV+ after a solid earning quarter, but still trails the larger players. Disney+ and HBO Max remain locked in a tight battle for third place, but after losing subscribers in Q1, Disney+ may soon lose that race.
Market share development in 2023
Since January, HBO Max has continued to gain momentum and added +1% market share, passing a standstill Disney+. The growth of midfield players Apple TV+ and Paramount+ Interestingly, Disney+ has dropped the most since January. Paramount+ continues to gain traction, overtaking Apple TV+. Prime Video remained on top in Q1, and Netflix stayed firmly in second place.
