SVOD market shares in Q3 2022
The streaming market in the US hosts a fierce rivalry for first place with Netflix and Prime Video a mere 2% apart. Following that trend, Disney+ and HBO Max stand parallel to one another with Disney+ slightly overpowering HBO Max and claiming the third spot this quarter.
Market share development in 2022
Netflix suffered from a downward spiral this year, losing -2% of shares by September. On the other hand, Disney+ gained an advantage in the streaming wars, winning over +3% of the market. Similar to Disney+, Apple TV+ and HBO Max both did well, each adding +2%.
