The video and TV ratings giant Nielsen has been sold to a consortium of private equity firms, led by Brookfield Business Partners, in an all-cash deal that values the company at $16 billion, inclusive of debt.
Nielsen had rejected an $14 billion offer from the companies just a week ago, saying it “significantly undervalued” the company, but it accepted the higher bid on Tuesday. Tuesday’s bid was for $28 per share, well above the $25.40 per share in the prior offer.
Nielsen had rejected an $14 billion offer from the companies just a week ago, saying it “significantly undervalued” the company, but it accepted the higher bid on Tuesday. Tuesday’s bid was for $28 per share, well above the $25.40 per share in the prior offer.
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