NBC has renewed its critically applauded comedy “Superstore” for a fifth season.
Season to date “Superstore” is averaging a 1.4 rating in adults 18-49 and 4.4 million viewers overall in “live plus seven day” Nielsens in the highly competitive Thursday 8-8:30 p.m. timeslot versus such rival programming as “The Big Bang Theory,” “Grey’s Anatomy” and NFL “Thursday Night Football.” Delayed viewing boosts “Superstore’s” next-day 0.85 rating in adults 18-49 by +154% to a 2.16 after seven days of linear and digital viewership.
“Superstore” is one of the most potent digital performers on the NBC schedule, deriving 44% of its “live plus seven day plus digital” rating in adults 18-49 from non-linear sources, the second biggest percentage on the NBC schedule behind only “Brooklyn Nine-Nine.”
“Week after week Justin Spitzer, our amazing writers, and cast and crew masterfully deliver a comedy that not only makes us laugh but speaks to the larger issues of the day,” said Lisa Katz and Tracey Pakosta, Co-Presidents of Scripted Programming, NBC Entertainment.
“Superstore” returns to the NBC lineup this Thursday, March 7 at 8 p.m. ET/PT.
Superstore” was created by Justin Spitzer, who serves as an executive producer with director Ruben Fleischer, David Bernad, Gabe Miller & Jonathan Green and Jackie Clarke.
“Superstore” is produced by Universal Television in association with the Spitzer Holding Company and The District.
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