October 30, 2018: ABC Passes on Pilot; ABC Studios Shopping Project
ABC has passed on the comedic drama project despite extending the cast options and ordering scripts for a potential midseason pickup. ABC Studios will shop the project to other outlets per Deadline.
May 12, 2018: Bellamy Young & Vanessa Williams Pilot Extends Cast Options; ABC Orders Scripts
Deadline notes the comedic soap led by Bellamy Young and Vanessa Williams is staying in development. A writers room is opening to create three scripts and the cast has had their options extended. The project is in consideration for a midseason pickup. It's noted the project tested well.
Written by former Code Black writer-producer Kayla Alpert, False Profits is described as Desperate Housewives meets Glengarry Glen Ross. It follows a team of down-and-out women in suburban Arizona as they fight their way to the top of the cutthroat world of a multi-level marketing cosmetics business.
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