Fox wants to shave the advertising on its networks to two minutes per hour.
The company says it hopes to hit that target by 2020. The change would apply to the Fox broadcast network and cable channels like FX and Fox's sports networks.
"We feel like we work in this attention economy, and essentially where this market has gone sideways is that we're not properly valuing the consumer's time and attention," said David Levy, the executive vice president of non-linear revenue at Fox Networks Group. "There's more things competing for your attention than ever, so the price of attention has gone up."
Levy said the company might change ad pricing, and that may mean charging more in some circumstances.
The company says it hopes to hit that target by 2020. The change would apply to the Fox broadcast network and cable channels like FX and Fox's sports networks.
"We feel like we work in this attention economy, and essentially where this market has gone sideways is that we're not properly valuing the consumer's time and attention," said David Levy, the executive vice president of non-linear revenue at Fox Networks Group. "There's more things competing for your attention than ever, so the price of attention has gone up."
Levy said the company might change ad pricing, and that may mean charging more in some circumstances.
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