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False Profits - ABC Pilot Preview

Mar 24, 2018

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“In the midst of chaos, there is also opportunity” says Sun Tzu in The Art of War. “The best revenge is massive success” said Frank Sinatra. It’s with those quotes that False Profits‘ script starts and they say a lot about what this show is really about. The intention of it all. Yes, the logline looks like yet another desperate attempt for a “new Desperate Housewives” with working women this time, but it’s much more than that. Not that it’s a better show than DH. It’s not. And not that ABC won’t try to market it as one if it’s picked-up. With an executive producer -Sabrina Wind- who was Marc Cherry’s “eyes and ears” (that’s what he said) during DH glory, it will be too tempting for them. But I feel like False Profits tries to dig deeper and looks like a great show for the #MeToo #TimesUp era. Also, it fits perfectly with ABC’s new ambition to tell stories that are “less dark, less edgy, more hopeful, more joyful” and that reflect the true realities of what life is like for everyday Americans, especially for american women, without losing what made them successful 15 years ago.