L+7: "THIS IS US" GROWS TO 19.9 MILLION VIEWERS, IS NBC'S MOST-WATCHED SCRIPTED SERIES TELECAST IN L+7, EXCLUDING SUPER BOWL NIGHTS, IN 13 YEARS, SINCE "ER" THE NIGHT OF THE "FRASIER" FINALE
AFTER SEVEN DAYS OF TIME-SHIFTING, "US" IS BROADCAST TELEVISION'S TOP ENTERTAINMENT PROGRAM IN 18-49 SINCE THE OSCARS
ADDING ALTERNATE-PLATFORM VIEWING, "THIS IS US" GROWS TO AN ESTIMATED 7.99 RATING IN 18-49 AFTER SEVEN DAYS, A NEW SERIES RECORD AND ALREADY BEATING EVEN THE 35-DAY RESULTS FOR LAST SEASON'S FIRST 10 TELECASTS
In "live plus seven day" Nielsens, "This Is Us" (6.49 in 18-49, 19.868 million viewers overall):
· Is now NBC's most-watched scripted series telecast, excluding post-Super Bowl shows, in 13 years, since "ER" the night of the "Frasier" finale, May 13, 2004 (predating Nielsen's DVR measurement, 23.882 million).
· Sets new L+7 series records in 18-49 and total viewers.
· In 18-49 is the top-rated entertainment telecast on broadcast television since ABC's Academy Awards (9.51 in L+7 on Feb. 26).
· Is the top-rated NBC fall premiere of an entertainment series in 10 years (since the "Heroes" second-season premiere on Sept. 24, 2007 (8.41 in L+7).
· Is up versus the show's L+SD results by +66% in 18-49 (3.90 to 6.49 in L+7) and +6.9 million viewers overall (12.938 million to 19.868 million).
· Grows to an estimated 7.99 rating in 18-49 when alternate-platform viewing is added, a new series record and already topping even the 35-day estimates for each of last season's first 10 "This Is Us" episodes (Sept. 20 thru Dec. 6, 2016).
Results are based on viewing data from Nielsen Media Research.
AFTER SEVEN DAYS OF TIME-SHIFTING, "US" IS BROADCAST TELEVISION'S TOP ENTERTAINMENT PROGRAM IN 18-49 SINCE THE OSCARS
ADDING ALTERNATE-PLATFORM VIEWING, "THIS IS US" GROWS TO AN ESTIMATED 7.99 RATING IN 18-49 AFTER SEVEN DAYS, A NEW SERIES RECORD AND ALREADY BEATING EVEN THE 35-DAY RESULTS FOR LAST SEASON'S FIRST 10 TELECASTS
In "live plus seven day" Nielsens, "This Is Us" (6.49 in 18-49, 19.868 million viewers overall):
· Is now NBC's most-watched scripted series telecast, excluding post-Super Bowl shows, in 13 years, since "ER" the night of the "Frasier" finale, May 13, 2004 (predating Nielsen's DVR measurement, 23.882 million).
· Sets new L+7 series records in 18-49 and total viewers.
· In 18-49 is the top-rated entertainment telecast on broadcast television since ABC's Academy Awards (9.51 in L+7 on Feb. 26).
· Is the top-rated NBC fall premiere of an entertainment series in 10 years (since the "Heroes" second-season premiere on Sept. 24, 2007 (8.41 in L+7).
· Is up versus the show's L+SD results by +66% in 18-49 (3.90 to 6.49 in L+7) and +6.9 million viewers overall (12.938 million to 19.868 million).
· Grows to an estimated 7.99 rating in 18-49 when alternate-platform viewing is added, a new series record and already topping even the 35-day estimates for each of last season's first 10 "This Is Us" episodes (Sept. 20 thru Dec. 6, 2016).
Results are based on viewing data from Nielsen Media Research.
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