The saga of the screen adaptation of Marvel’s Inhumans has finally gotten a public assessment, with Imax CEO Rich Gelfond blaming its disappointing reception, at least in theaters, on a “misalignment of customer expectations.”
Customers expected a production akin to a mega-budget blockbuster movie, rather than pilots for a television show. Moreover, the fact that this was Marvel IP set the bar at a level you wouldn’t see from other pieces of content or IP because of the reputation and the high production value of Marvel movies.
Customers expected a production akin to a mega-budget blockbuster movie, rather than pilots for a television show. Moreover, the fact that this was Marvel IP set the bar at a level you wouldn’t see from other pieces of content or IP because of the reputation and the high production value of Marvel movies.
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