Note: The full article on THR has a lot more information, so please click the link below.
Of the premium content offered by the Big Three streamers, the most popular shows in September from each were The Handmaid’s Tale (Hulu), The Man in the High Castle (Amazon) and Narcos (Netflix), according to Parrot Analytics.
Subscription video-on-demand, popularized by Netflix, was an $8.21 billion industry last year and will grow to $14.03 billion by 2021, according to PricewaterhouseCoopers.
Such growth, though, means cable and satellite TV may struggle with customers cutting the cord while younger consumers choose never to subscribe in the first place. There were 16.7 million cord-cutters by 2016, according to eMarketer, and there will be 40.1 million by 2021. There were 32.5 million cord-nevers (Americans who have never subscribed to pay television) in 2016, and that will rise to 41 million by 2021.
Even free, over-the-air broadcast television won’t be immune to the competition from streaming. EMarketer says that the average adult American watched four hours and 10 minutes of TV — be it free, cable or satellite — per day in 2017, but that number will fall to three hours and 47 minutes in 2019. Meanwhile, time spent with digital media was one hour and 10 minutes in 2016, and that will grow to one hour and 26 minutes in 2019.
Subscription video-on-demand, popularized by Netflix, was an $8.21 billion industry last year and will grow to $14.03 billion by 2021, according to PricewaterhouseCoopers.
Such growth, though, means cable and satellite TV may struggle with customers cutting the cord while younger consumers choose never to subscribe in the first place. There were 16.7 million cord-cutters by 2016, according to eMarketer, and there will be 40.1 million by 2021. There were 32.5 million cord-nevers (Americans who have never subscribed to pay television) in 2016, and that will rise to 41 million by 2021.
Even free, over-the-air broadcast television won’t be immune to the competition from streaming. EMarketer says that the average adult American watched four hours and 10 minutes of TV — be it free, cable or satellite — per day in 2017, but that number will fall to three hours and 47 minutes in 2019. Meanwhile, time spent with digital media was one hour and 10 minutes in 2016, and that will grow to one hour and 26 minutes in 2019.
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