Hulu is changing the way it does business – at least when it comes to one of its forthcoming original series.
The streaming giant announced Monday that it plans to make all 10 episodes of its first-year psychic drama Shut Eye available to subscribers beginning Wednesday, Dec, 7.
Shut Eye was previously listed as streaming weekly beginning Dec. 7. Although the all-at-once rollout strategy is common practice at competitors Netflix and Amazon, Hulu has by and large rolled out new episodes of original series like Casual, The Mindy Project and The Path on a weekly basis.
Sources say the release change is currently only for Shut Eye as the streamer looks to capitalize on the holidays when viewers will have more time to binge-watch content. Last December, true crime docuseries Making a Murderer became an instant smash when Netflix unveiled all 10 episodes the week before Christmas.
Rollout strategies will continue to be determined on a series-to-series basis, an approach also used by Amazon, which releases new episodes of The New Yorker Presents on a weekly basis.
The streaming giant announced Monday that it plans to make all 10 episodes of its first-year psychic drama Shut Eye available to subscribers beginning Wednesday, Dec, 7.
Shut Eye was previously listed as streaming weekly beginning Dec. 7. Although the all-at-once rollout strategy is common practice at competitors Netflix and Amazon, Hulu has by and large rolled out new episodes of original series like Casual, The Mindy Project and The Path on a weekly basis.
Sources say the release change is currently only for Shut Eye as the streamer looks to capitalize on the holidays when viewers will have more time to binge-watch content. Last December, true crime docuseries Making a Murderer became an instant smash when Netflix unveiled all 10 episodes the week before Christmas.
Rollout strategies will continue to be determined on a series-to-series basis, an approach also used by Amazon, which releases new episodes of The New Yorker Presents on a weekly basis.
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