I’ve learned that Amazon is finalizing a deal for exclusive subscription VOD rights to Falling Water, USA Network’s new supernatural thriller from the late Henry Bromell (Homeland), Brotherhood creator Blake Masters and The Walking Dead executive producer Gale Anne Hurd. The pact is a shot in the arm for the fledgling series and boosts its renewal chances.
Falling Water had an inauspicious ratings start on USA. Possibly a better fit for sibling Syfy than general entertainment network USA, Falling Water has been averaging 450,000 viewers in Live+Same Day. Its viewership has risen above 600,000 in Live+3 with solid 30%+ lifts.
With its dense mythology, Falling Water is considered better suited for a streaming service than a traditional network. Additionally, its viewership has been very steady, indicating the show has built a small but devoted fan base, something VOD platforms seek.
If Falling Water is renewed by USA as most indications suggest, it would be the second series on the network saved by an innovative multi-platform deal. It would join comedy Playing House, which now has its premiere on VOD via a pact with Xfinity. Helping Falling Water’s cause is the fact that it is owned by USA — the series is produced by sibling Universal Cable Prods — giving the network more flexibility to stick with a show that may not deliver on linear TV if it brings revenue to its studio.
Falling Water had an inauspicious ratings start on USA. Possibly a better fit for sibling Syfy than general entertainment network USA, Falling Water has been averaging 450,000 viewers in Live+Same Day. Its viewership has risen above 600,000 in Live+3 with solid 30%+ lifts.
With its dense mythology, Falling Water is considered better suited for a streaming service than a traditional network. Additionally, its viewership has been very steady, indicating the show has built a small but devoted fan base, something VOD platforms seek.
If Falling Water is renewed by USA as most indications suggest, it would be the second series on the network saved by an innovative multi-platform deal. It would join comedy Playing House, which now has its premiere on VOD via a pact with Xfinity. Helping Falling Water’s cause is the fact that it is owned by USA — the series is produced by sibling Universal Cable Prods — giving the network more flexibility to stick with a show that may not deliver on linear TV if it brings revenue to its studio.
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