The network has been very bullish on the model, which has elbowed out the traditional pilot process. (AMC has not ordered a pilot since Preacher). AMC put three dramas into the straight-to-series pipeline last spring with writers rooms and script orders. On them two, The Son and Lodge 49, ended up receiving series orders.
Set against the backdrop of the beauty industry, Dietland is part character drama and part revenge fantasy that explore society’s obsession with weight loss and beauty.
The project stems from Noxon’s overall deal with Skydance TV. She will write, showrun and serve as an executive produce alongside Skydance’s David Ellison, Dana Goldberg, and Marcy Ross as well as Maria Grasso of Noxon’s Tiny Pyro, and Bonnie Curtis and Julie Lynn of Mockingbird Pictures.