CBS Wraps Upfront Ad Sales With Total Up 5%
CBS appears to be the first major broadcaster that’s nearly ready to close the books on its upfront ad sales, and the numbers continue to indicate that this is a strong year.
With just a few deals left to complete, total sales are likely to wind up at close to $2.5 billion, about 5% higher than last year, we’re told. This reverses three consecutive years of declines in total sales in the upfront market.
The CPM unit prices to reach each 1,000 viewers are up by low double digit percentages with strong demand from retail, telecom, finance, and pharmaceutical companies.
CBS appears to be the first major broadcaster that’s nearly ready to close the books on its upfront ad sales, and the numbers continue to indicate that this is a strong year.
With just a few deals left to complete, total sales are likely to wind up at close to $2.5 billion, about 5% higher than last year, we’re told. This reverses three consecutive years of declines in total sales in the upfront market.
The CPM unit prices to reach each 1,000 viewers are up by low double digit percentages with strong demand from retail, telecom, finance, and pharmaceutical companies.
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The CW Wraps Upfront Sales With Double-Digit Volume Increase
Coming off a smaller base, the CW posted bigger percentage increases than CBS, with both the total haul and CPMs said to be up low double digits from last year. With volume increase believed to be in the 12%-14% range, the CW pre-sold about 80% of its ad inventory, on par with last year, for as much as $500 million, sources said. I hear the growth was driven both by linear and digital, with more deals based on C7 ratings.
The CW is expected to control in-season SVOD rights for next season. Additionally, the network is projecting a ratings boost from the addition of superhero drama Supergirl, which joins flagship series The Flash and Arrow.
Coming off a smaller base, the CW posted bigger percentage increases than CBS, with both the total haul and CPMs said to be up low double digits from last year. With volume increase believed to be in the 12%-14% range, the CW pre-sold about 80% of its ad inventory, on par with last year, for as much as $500 million, sources said. I hear the growth was driven both by linear and digital, with more deals based on C7 ratings.
The CW is expected to control in-season SVOD rights for next season. Additionally, the network is projecting a ratings boost from the addition of superhero drama Supergirl, which joins flagship series The Flash and Arrow.
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