The pickup underscore how less and less relevant Live+same dayTV ratings are in networks’ renewal decisions, also illustrated by NBC’s second-season pickup of Aquarius and Fox’s of Scream Queens — both soft in linear TV but strong in digital ratings performance.
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Don't be fooled by the incredibly busy schedule that she's got. Jennifer Lopez is finding the time for more Shades of Blue. NBC announced Friday that it has renewed her rookie series for a second season.
The pickup comes after some aggressive time-shifting for the cop drama, which has been a welcome change for the network's long-troubled 10 p.m. Thursday time slot that Shades of Blue currently occupies. Live-plus-three day returns for the first three episodes have the series averaging a 2.5 rating in adults 18-49 and 11.2 million viewers. Its latest live-plus-seven day rating has it jumping a whopping 95 percent in the key demo.
“We want to thank Jennifer, who is the hardest working woman we know, for her incredible efforts as both the star and producer of this show, as well as well as our other amazing producers and cast for all their tireless work in creating one of the most compelling dramas on television today,” said NBC entertainment president Jennifer Salke. “We’re so excited to find out where this story will lead and have them raise the stakes even higher in what we know will be a fantastic second season.”
The pickup comes after some aggressive time-shifting for the cop drama, which has been a welcome change for the network's long-troubled 10 p.m. Thursday time slot that Shades of Blue currently occupies. Live-plus-three day returns for the first three episodes have the series averaging a 2.5 rating in adults 18-49 and 11.2 million viewers. Its latest live-plus-seven day rating has it jumping a whopping 95 percent in the key demo.
“We want to thank Jennifer, who is the hardest working woman we know, for her incredible efforts as both the star and producer of this show, as well as well as our other amazing producers and cast for all their tireless work in creating one of the most compelling dramas on television today,” said NBC entertainment president Jennifer Salke. “We’re so excited to find out where this story will lead and have them raise the stakes even higher in what we know will be a fantastic second season.”
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