Fandango, the nation's leading digital platform serving consumers across the entire movie lifecycle, announced today it has signed an agreement to acquire Flixster and Rotten Tomatoes, which includes the world famous professional movie critic rating tool, the Tomatometer, from Warner Bros. Entertainment. The addition of Flixster and Rotten Tomatoes, along with Fandango's recent acquisition of on-demand video service, M-GO, will expand the company's theatrical ticketing business and create the industry's premier digital network for all things movies.
Flixster and Rotten Tomatoes, which reach 20 million unique visitors per month, will remain consumer-facing brands. With this acquisition, Fandango's combined audience reach will grow to more than 63 million* unique visitors per month and offer consumers the most comprehensive resource for movie information, theatrical ticketing, video content for movie discovery, and home entertainment. As part of the deal, Warner Bros. Entertainment will take a minority ownership stake in Fandango and serve as an ongoing strategic partner. Fandango will continue to operate as a unit of NBCUniversal.
"Flixster and Rotten Tomatoes are invaluable resources for movie fans, and we look forward to growing these successful properties, driving more theatrical ticketing and super-serving consumers with all their movie needs," said Fandango President Paul Yanover. "Our new expanded network will offer unparalleled capabilities for all of our exhibition, studio and promotional partners to reach a massive entertainment audience with innovative marketing and ticketing solutions that benefit from original content, home entertainment products, 'super tickets,' gifts with purchase, and other new promotional opportunities," he added.
Known as a highly trusted measurement of quality, Rotten Tomatoes is the most popular online aggregator of theatrical and in-home movie and TV reviews from professional critics and fans. Rotten Tomatoes offers the most complete guide to what's fresh, through its Tomatometer rating, which represents the percentage of positive professional reviews for a given film or television show.
Flixster is a leading website and mobile app for discovering movies, with more than 50 million app installs. Consumers can find valuable movie information and check out audience and critic ratings and reviews, courtesy of the Tomatometer. Fandango will be extending its ticketing capabilities to the Flixster app in the coming months. Together, Flixster and Fandango's mobile app downloads total more than 100 million.
Flixster and Rotten Tomatoes, which reach 20 million unique visitors per month, will remain consumer-facing brands. With this acquisition, Fandango's combined audience reach will grow to more than 63 million* unique visitors per month and offer consumers the most comprehensive resource for movie information, theatrical ticketing, video content for movie discovery, and home entertainment. As part of the deal, Warner Bros. Entertainment will take a minority ownership stake in Fandango and serve as an ongoing strategic partner. Fandango will continue to operate as a unit of NBCUniversal.
"Flixster and Rotten Tomatoes are invaluable resources for movie fans, and we look forward to growing these successful properties, driving more theatrical ticketing and super-serving consumers with all their movie needs," said Fandango President Paul Yanover. "Our new expanded network will offer unparalleled capabilities for all of our exhibition, studio and promotional partners to reach a massive entertainment audience with innovative marketing and ticketing solutions that benefit from original content, home entertainment products, 'super tickets,' gifts with purchase, and other new promotional opportunities," he added.
Known as a highly trusted measurement of quality, Rotten Tomatoes is the most popular online aggregator of theatrical and in-home movie and TV reviews from professional critics and fans. Rotten Tomatoes offers the most complete guide to what's fresh, through its Tomatometer rating, which represents the percentage of positive professional reviews for a given film or television show.
Flixster is a leading website and mobile app for discovering movies, with more than 50 million app installs. Consumers can find valuable movie information and check out audience and critic ratings and reviews, courtesy of the Tomatometer. Fandango will be extending its ticketing capabilities to the Flixster app in the coming months. Together, Flixster and Fandango's mobile app downloads total more than 100 million.
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