The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)
NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article,
Marc Berman.
Sunday 10/04/15 Metered Markets
Household
Rating/Share
NBC 11.2/18
CBS 7.1/11
Fox 5.9/ 9
ABC 3.2/ 5
-Percent Change from Year-Ago Evening – Sunday 10/04/14:
Fox: +136, NBC:+10, ABC: – 9, CBS: -21
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Note: The following labels are based on the household overnights and are subject to change given the availability of other pending data streams. The overnights are your first look at what to potentially expect when the other results come in. And we always take into account other benchmarks including the expected demographic ratings, potential DVR usage, the critical acclaim (or lack of) and the social media presence. Keep in mind, as always, that results for any live sporting event are always approximate.
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-Winners:
“Sunday Night Football” (NBC), “60 Minutes” (CBS), “The OT” (Fox), “Madam Secretary” (CBS)
-Sure to Receive a Full Season Renewal:
“Quantico” (ABC)
-Modest:
“Brooklyn Nine-Nine” (Fox), “Family Guy” (Fox), “The Last Man on Earth” (Fox)
-Slipping:
“Once Upon a Time” (ABC)
-Losers:
“Blood & Oil” (ABC)
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Ratings Breakdown:
NBC owns Sunday in fourth quarter care of “Sunday Night Football,” with the Dallas Cowboys at the New Orleans Saints match-up at an estimated 14.8 rating/24 share in the household overnights from 8:30-11:45 p.m. Comparably, this was six percent above the 13.9/23 for the Denver Broncos at the Detroit Lions one week earlier, and that translated into 22.07 million viewers and an 8.1 rating/25 share in adults 18-49, based on the Live + Same Day data.
NBC opened the evening with pre-game “Football Night in America” at a 1.8/ 3 at 7 p.m. (#4), a 4.6/ 8 (#3) at 7:30 p.m., and a dominant 9.3/15 in the 8 p.m. half-hour.
In promising news for ABC, week two of scripted drama “Quantico” built by a hefty 42 percent in the overnights out of the second installment of “Blood & Oil.” It averaged a 4.7/ 8 at 10 p.m., tying the season-premiere of competing “CSI” Cyber” on CBS for the distant No. 2 spot and building from year-ago occupant “Revenge” (3.4/ 6 on 10/05/14) by 38 percent. While “Quantico” did drop by a typical 11 percent in the household overnights from its week-ago 5.1/ 9 debut, lead-in “Blood & Oil” slipped by 27 percent (versus a 4.5/ 7 on Sept. 27). That translated into a 1.4/ 4 in adults 18-49 for “Blood & Oil” into a 1.9/ 6 for “Quantico” last week. Needless to say, ABC should flip their time periods.
Earlier in the evening on ABC were repeats of the first two episodes of “The Muppets” (#4: avg. 1.7/ 3 from 7-8 p.m.), followed by “Once Upon a Time” at a depressed 3.3/ 5 in the overnights from 8-9 p.m. (#4). Comparably, that was 11 percent below the week-ago season-opener (which resulted in 5.92 million viewers and a 1.8/ 5 in adults 18-49, based on the Live + Same Day data), and 31 percent below the 4.8/ 7 in the overnights one year earlier.
Over at CBS, all individual program results are approximate due to football bleeding into primetime on the East Coast until approximately 7:30 p.m. That said, granddaddy “60 Minutes” remained an older skewing favorite at an estimated 8.7/14 in the household overnights from 7-8 p.m. and the perfect lead-in to “Madam Secretary.” The Tea Leoni drama opened season two at an 8.4/13 at 8 p.m., which was right on par with the 8.7/13 on the year-ago evening.
Critical favorite “The Good Wife” returned for season seven at a 6.6/10 from 9-10 p.m., which held 82 percent of the 8:30 p.m. portion of “Madam Secretary.” And it led into a 4.7/ 8 (#2) for the aforementioned second season premiere of “CSI: Cyber” at 10 p.m. (#2t). Considering parent “CSI” concluded last week, there was really no need to keep modest “CSI: Cyber” afloat. The bottom line: The 50+ audience skew on CBS Sunday (excluding “CSI: Cyber”), which should be considered a relevant demo, performs well opposite “Sunday Night Football.”
On Fox, an estimated half-hour football primetime overrun scored a 15.5/27 in the 7 p.m. half-hour, and that led into post-game “The OT” at an 8.6/14 at 7:30 p.m. (#2). With stronger lead-in support, tired “The Simpsons” rose to a 4.0/ 3 in the overnights in the 8 p.m. half-hour (up 82 percent from the 2.2/ 3 one week earlier), and that led into slight improvements for “Brooklyn Nine-None” (#4: 2.8/ 4), “Family Guy” (#4: 2.5/ 4) and sophomore “The Last Man on Earth” (#4: 2.3/ 4) from 8:30-10 p.m.
Source: Nielsen Media Research
