The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)
NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article,
Marc Berman.
Metered Market Thursday Ratings
Thursday 10/01/15
Household
Rating/Share
CBS 9.4/16
ABC 6.3/10
NBC 4.0/ 7
Fox 2.9/ 5
CW 0.7/ 1
-Percent Change from the Year-Ago Oscar Evening – Thursday 10/02/14:
NBC: +21, CBS: +15, ABC: -18, Fox: -19, CW: -46
———-
-Winners:
“Thursday Night Football” (CBS)
-Solid Alternative to Football:
“Grey’s Anatomy” (ABC), “Scandal” (ABC), “How To Get Away With Murder” (ABC)
-Honorable Mention:
“The Blacklist” (NBC)
-Losers (excluding repeats):
“Sleepy Hollow” (Fox), “The Player” (NBC)
———-
-Ratings Breakdown:
CBS, as expected, scored an easy Thursday overnight victory care of the Baltimore Ravens at the Pittsburgh Steelers on “Thursday Night Football” at an estimated 10.3 rating/17 share in households from 8:30-11:30 p.m. ET. Comparably, this was 14 percent above the 9.0/16 for the Washington Redskins at the New York Giants one week earlier, and that translated into 16.88 million viewers and a 6.0 rating/20 share in adults 18-49, based on the Live + Same Day data for the CBS coverage.
The “Thursday Night Football” kick-off scored an estimated 5.8/10 (#2) in the 8 p.m. half-hour. Results for any live sporting event are always approximate, of course.
Second overall for the evening was ABC’s TGIT female-driven line-up of “Grey’s Anatomy” (#2: 6.4/10), “Scandal” (#2: 6.7/11) and “How To Get Away With Murder” (#2: 5.8/10), which dipped by on average by 16 percent in the overnights from premiere week and 18 percent from the year-ago evening. Even so, this is still a positive for ABC given the competition.
In season premiere news, “The Blacklist” on NBC opened season three with a competitive 5.3/ 8 in the overnights from 9-10 p.m., which was 56 percent above the 8:30 p.m. portion of lead-in “Heroes Reborn” (3.4/ 5) and 38 percent above the year-ago series premieres of failed sitcoms “Bad Judge (4.4/ 7 on 10/02/14) and “A To Z” (3.3/ 5). That led into a 3.3/ 6 (#3) for “The Player” at 10 p.m., which slid by 37 percent from the 9:30 p.m. portion of “The Blacklist” (5.2/ 8). Last week, a 3.5/ 6 debut in the overnights for “The Player” translated into 4.86 million viewers and a 1.2/ 4 in adults 18-49 (based on the Live + Same Day data).
“Heroes Reborn,” meanwhile, averaged a 3.6/ 5 in the 8 p.m. hour, which is respectable given it faces football and “Grey’s Anatomy.” Comparably, this was 12 percent above the 3.2/ 5 for former time period occupant “The Biggest Loser” on the year-ago evening. One week earlier, “Heroes Reborn” opened with a 4.4/ 7 for a two-hour installment, which resulted in 6.09 million viewers and a 2.0/ 6 in adults 18-49 (based on the Live + Same Day data).
Also opening their seasons last night was Fox’s veteran “Bones” (#3: 3.7/ 6), which was 14 percent below the 4.3/ 7 on the year-ago evening; and “Sleepy Hollow,” which dipped to a mere 2.2/ 3 in the 9 p.m. hour. Comparably, “Sleepy Hollow” was 24 percent below the series-premiere premiere of short-lived “Graceland” on the year-ago evening (2.9/ 5 on 10/02/14).
The CW populated this second Thursday of the new TV season with encore telecasts of “The Flash” (#5: 0.8/ 1) and “Arrow” (#5: 0.5/ 1).
Source: Nielsen Media Research
