The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)
NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article,
Marc Berman.
Sunday 10/18/15 Metered Markets
Household
Rating/Share
NBC 10.9/17
CBS 10.0/16
ABC 3.1/ 5
Fox 2.1/ 3
-Percent Change from Year-Ago Evening – Sunday 10/18/14:
CBS: +35, NBC: – 7, ABC: -18, Fox: -67
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Note: The following labels are based on the household overnights and are subject to change given the availability of other pending data streams. The overnights are your first look at what to potentially expect when the other results come in. And we always take into account other benchmarks including the expected demographic ratings, potential DVR usage, the critical acclaim (or lack of) and the social media presence. Keep in mind, as always, that results for any live sporting event are always approximate.
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-Winners:
“Sunday Night Football” (NBC), “60 Minutes” (CBS)
-Losers:
“The Simpsons” (Fox), “Brooklyn Nine-Nine” (Fox), “Blood & Oil” (ABC), “Bob’s Burgers” (Fox), “The Last Man on Earth” (Fox)
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-Ratings Breakdown:
Note: “The Walking Dead” aired on AMC last night and TBS featured Game 2 of the Chicago Cubs at the New York Mets on the Major League Baseball National League Championship Series.
The New England Patriots at the Indianapolis Colts on “Sunday Night Foot” kept NBC in the winner’s circle with an estimated 14.6 rating/23 share in the household overnights from 8:30-11:30 p.m. Comparably, this was 11 percent above the San Francisco 49ers vs. the New York Giants in the week-ago match-up, and that translated into 19.59 million viewers and a 6.9 rating.20 share in adults 18-49 based on NBC’s portion alone via the Live + Same Day data.
Earlier in the evening on NBC was pre-game “Football Night in America” at a 1.8/ 3 in the 7 p.m. half-hour (#4), a 3.0/ 5 at 7:30 p.m. (#3) and an 8.4/13 at 8 p.m. (#2).
CBS also benefited by football last night with an approximate one-hour primetime overrun at a hefty 16.5/28 in the household overnights from 7-8 p.m. That lifted veteran lead-out “60 Minutes” to a 10.2/15 from 8-9 p.m. (#2), followed by late starts for older-skewing dramas “Madam Secretary” (#2: 7.1/11) and “The Good Wife” (#2: 6.1/10) from 9-11 p.m. Keep in mind that all individual program results for CBS are approximate.
On ABC, week four of full season renewed drama “Quantico,” which the network will likely find a better time period for, built from failing lead-in “Blood & Oil” by 54 percent (3.7/ 6 vs. 2.4/ 4). “America’s Funniest Home Videos” and “Once Upon a Time” scored an identical 3.1/ 5 in the overnights in the 7-9 p.m. daypart. Comparably, this was a loss year-to-year of 34 percent for “Once Upon a Time” (versus a 4.7/ 7 on 10/19/14).
Fox, meanwhile, had nothing of note with its 8-10 p.m. rotation of “The Simpsons” (2.4/ 4), “Brooklyn Nine-Nine” (1.8/ 3), “Bob’s Burgers” (#4: 1.5/ 2) and “The Last Man on Earth” (#4: 1.7/ 3). Results for Fox in the 7 p.m. hour are excluded due to a potential football primetime overrun.
Source: Nielsen Media Research
