Two months after NBC announced its fall 2015 primetime schedule to advertisers, NBC Universal has completed its 2015-16 upfront selling season with $6 billion in advance commitments across its portfolio of broadcast and cable platforms, according to published reports. Comparably, NBCU is reporting a rise of two percent in overall dollar volume (with reported losses of 5 to 8 percent elsewhere), with digital sales in particular up by 50 percent. Automotive, entertainment, tech and pharmaceutical are singled out as positive categories for the various platforms. And NBCU’s Bravo, E! and USA led the cable marketplace in rate of positive change.
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