With its largest audience in seven years and a broader reach overall (with a median age of 43 at present, versus 37 three years earlier), The CW was able to secure between $425.6 million and $458.9 million in reported advertising commitments for next season. Comparably, that is up 12 to 15 percent from the results one year earlier ($380 million to $399 million). And the network ignited by the growing reliance on superhero-themed dramas (including highly anticipated “D.C.’s Legends of Tomorrow” in midseason) saw an approximate four percent increase in CPM (or the unit price of reaching 1,000 people).
The CW, the first broadcast network to complete upfront sales, picked up a reported 30 new clients, including automobiles, financial-services and retail companies. And, overall, the network sold just under 80 percent of its inventory, with the rest being held for the scatter market.
The CW, the first broadcast network to complete upfront sales, picked up a reported 30 new clients, including automobiles, financial-services and retail companies. And, overall, the network sold just under 80 percent of its inventory, with the rest being held for the scatter market.
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