Last Week's Final Adjusted Ratings
Early Ratings Analysis by Marc Berman (TVMediaInsights)
The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)
NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman.
Thursday 6/25/15 Metered Markets
Note: Philadelphia, St. Louis and Kansas City are excluded from the following averages.
Household
Rating/Share
CBS 3.8/ 7
ABC 2.9/ 5
NBC 2.6/ 5
Fox 2.1/ 4
CW 0.6/ 1
-Percent Change from Year-Ago Evening – Sunday 6/26/14:
CW: +50, NBC: +18, CBS: + 3, ABC: – 9 , Fox: -16
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Note: The following labels are based on the household overnights and are subject to change given the availability of other pending data streams. The overnights are your first look at what to potentially expect when the other results come in. And we always take into account other benchmarks including the expected demographic ratings, potential DVR usage, the critical acclaim (or lack of) and the social media presence. Keep in mind, as always, that results for any live sporting event are always approximate.
-Winners:
“Big Brother” (CBS)
-Depressed:
“Under the Dome” (CBS)
-Disappointing:
“The Astronaut Wives Club” (ABC), “Mistresses” (ABC), “Rookie Blue” (ABC)
-Losers (excluding repeats):
“Boom!” (Fox), “Aquarius” (NBC), “Beauty and the Beast” (CW), “Hannibal” (NBC)
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Ratings Breakdown:
CBS led this final Thursday in June, which included an 8-9 p.m. airing of part two of the season-premiere of summer favorite “Big Brother.” “Big Brother,” featuring the second set of eight houseguests competing this season (16 in total), scored a 4.0 rating/7 share in the household overnights. While that did trail an 8-9 p.m. edition of NBC’s competing “Dateline” (#1: 4.6/ 8) by 13 percent in the overnights, it is a lock for solid dominance in all the key young adult demographics and was on par with the year-ago telecast (which aired from from 9-10 p.m. on 6/26/14).
Comparably, this same overnight performance for “Big Brother” in the Wednesday 8 p.m. hour this week translated into 6.91 million viewers and a 2.1 rating/8 share among adults 18-49, based on the Live + Same Day data. In other words, “Big Brother” is alive and well (and an immediate addiction). Next week, “Big Brother” moves back into the Thursday 9 p.m. hour (out of repeats of “The Big Bang Theory” and “Mom”).
Airing out of “Big Brother” was the two-hour season-premiere of scripted drama “Under the Dome” at a depressed 3.7/ 7 in the household overnights from 9-11 p.m. Comparably, this was 37 percent below the 5.9/10 for the year-ago opener (on Monday, June 30 at 10 p.m.). And that 5.9 overnight rating was already down by 36 percent from the series premiere on June 24, 2013 (9.2/15, also in the Monday 10 p.m. hour). While “Under the Dome” only dipped by five percent in the household overnights from the 8:30 p.m. portion of lead-in “Big Brother” (3.9/ 7), retention in the key demo groups is certain to slip considerably. Stay tuned.
In series-premiere results, Fox game show “Boom!” was left at the starting gate with a distant fourth-place 1.6/ 3 in the overnights from 8-9 p.m., which was 52 percent below “Hell’s Kitchen” on the year-ago evening (3.3/ 6 on 6/26/14). But lead-out “Wayward Pines” perked up to a third-place 2.5/ 4 from 9-10 p.m., which was 56 percent ahead of “Boom!” While certainly not a hit in the traditional sense, “Wayward Pines” does seem to have a cult following.
In week two news, drama “The Astronaut Wives Club” on ABC dropped to a 3.3/ 6 from 8-9 p.m., which was 21 percent below the 4.2/ 8 on the week-ago debut. And that 4.2 rating in the overnights translated into 5.51 million viewers and a 1.1 rating/5 share among adults 18-49, based on the Live + Same Day data. That said, look for only about a 0.9 in the demo for “The Astronaut Wives Club” last night.
Next on sluggish the alphabet net was summer drama “Mistresses” at a depressed 2.6/ 5 (#2) from 9-10 p.m., which was down by 16 percent from the 3.1/ 6 for the two-hour season-premiere one week earlier. And perennial summer ABC occupant “Rookie Blue” kicked-off its new season with a 2.8/ 5 (#2) at 10 p.m., which was 26 percent below the 3.8/ 7 in the overnights for its two-hour year-ago season-opener (on 6/19/14).
Elsewhere, NBC drama “Aquarius” did not earn its second season renewal stripes with a 2.0/ 4 at 9 p.m., which was a series low. And it led into an also series-low 1.1/ 2 (#3) for just canceled “Hannibal,” which did deserve to be axed.
The CW capped off the night with struggling “Beauty and the Beast” (#5: 0.8/ 1), which also should not be returning next season, and a repeat of “The Vampire Diaries” (#5: 0.4/ 1). All in all, traditional ratings for the broadcast networks this summer are not too swift.
Source: Nielsen Media Research
Source:
About the Daily Ratings
Each day (except Sunday) during the main TV Season we post the TV Ratings for the previous nights primetime shows for the major broadcast networks (ABC, CBS, CW, FOX, NBC). Cable Network ratings will be added to the Ratings Database.
The first item that gets posted (normally around 2pm GMT) is the early overnight analysis based on the early household numbers (these are not the same as the Total Viewers and 18-49 Demo numbers that are posted later).
Next, if available, we will post the Top 25 Market 18-49 Ratings to give you a rough idea of the ratings to following.
Later on (normally between 4pm-5pm GMT) we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above (We also where possible now post the 18-34 and 25-54 Demo Numbers).
Finally, later in the evening (10pm-11pm GMT) or the following day, the final adjusted ratings numbers are released, these are then posted in the Ratings Database. The Final Adjusted numbers are what we use for all our Renew/Cancellation Tables, Full Season Tables, Ratings Scorecards etc (see below). Friday's Final Adjusted Ratings are normally available on the following Monday.
Additional Ratings Resources
If you’re interested in Ratings/Renewals/Cancellations then we have a number of resources here at SpoilerTV that we recommend you check out.
Tables being updated live. Please refresh for updates.
