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Report - Netflix accounted for 37% of US Internet Traffic for March

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Netflix, which already eats up the fattest chunk of downstream bandwidth, is taking an even bigger bite: The No. 1 subscription-video service accounted for 36.5% of all downstream Internet bandwidth during peak periods in North America for March, according to a new report.

Indeed, Netflix boosted its share of downstream bandwidth usage in primetime hours over the last six months, when it was at 34.5%, according to Sandvine, a Canadian bandwidth-management systems vendor. Netflix video continues to consume more bandwidth than YouTube, Amazon and Hulu combined at peak periods, according to the report.

By comparison, for the same time periods, YouTube accounted for 15.6% of downstream Internet traffic, web browsing was 6%, Facebook was 2.7%, Amazon Instant Video was 2.0% and Hulu was 1.9%.

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