In another sign that Hulu is stepping up its game, the digital video giant has landed the SVOD rights to “Seinfeld,” cutting a deal with Sony Pictures TV for all 180 episodes of the enduring NBC comedy.
The deal is said to be valued at just under $1 million an episode, which translates to a nearly $180 million windfall to be split by distributor Sony TV, Time Warner’s Castle Rock and “Seinfeld” profit participants, including star/co-creator Jerry Seinfeld and co-creator Larry David. The pact is expected to be announced at Hulu’s upfront presentation on Wednesday.
Sony TV, which has long controlled distribution rights to the series on behalf of original producer Castle Rock TV, has been shopping the property for its first SVOD licensing pact for the past few months. A limited number of “Seinfeld” reruns have been available online via Sony TV’s ad-supported Crackle video platform, but the Hulu pact marks the first time the series will be available in its entirety in the new era of binge-viewing.
The deal is said to be valued at just under $1 million an episode, which translates to a nearly $180 million windfall to be split by distributor Sony TV, Time Warner’s Castle Rock and “Seinfeld” profit participants, including star/co-creator Jerry Seinfeld and co-creator Larry David. The pact is expected to be announced at Hulu’s upfront presentation on Wednesday.
Sony TV, which has long controlled distribution rights to the series on behalf of original producer Castle Rock TV, has been shopping the property for its first SVOD licensing pact for the past few months. A limited number of “Seinfeld” reruns have been available online via Sony TV’s ad-supported Crackle video platform, but the Hulu pact marks the first time the series will be available in its entirety in the new era of binge-viewing.
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