Ratings News - 3rd April 2015

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  Last Week's Final Adjusted Ratings
  
  
  
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  Early Ratings Analysis by Marc Berman (TVMediaInsights)
  
  The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)
  
  

  NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman.

  
  Metered Market Thursday Ratings
  CBS Wins, But “The Odd Couple” Loses More Steam
  
  Thursday 4/02/15
  Metered Market Results
  
  Household
  Rating/Share
  CBS 5.9/10
  ABC 5.0/ 8
  NBC 3.9/ 7
  Fox 2.6/ 4
  CW 0.7/ 1
  
  ———-
  
  -Percent Change from Year-Ago Evening – Thursday 4/03/14:
  NBC: +77, CW: +17, ABC: + 2, CBS: -11, Fox: -35
  
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  Note: The following labels are based on the household overnights and are subject to change given the availability of other pending data streams. These overnights are your first look at the ratings and a precursor to what could lie ahead. And we take into account additional benchmarks including the expected Live + Same Day demographic ratings, potential DVR usage, the critical acclaim (or lack of) and the social media presence. Keep in mind that results for any sporting event are always approximate.
  
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  -Winners:
  “The Big Bang Theory” (CBS), “Grey’s Anatomy” (ABC), “Scandal” (ABC), “Mom” (CBS)
  
  -Honorable Mention:
  “The Blacklist” (NBC)
  
  -Fading:
  “The Odd Couple” (CBS)
  
  -Losers (excluding repeats):
  “Backstrom” (Fox), “American Crime” (ABC), “The Slap” (NBC)
  
  ———-
  
  Ratings Breakdown:
  CBS topped this first Thursday in April with an 18 percent household rating point advantage over second-place ABC. But the 8:30 p.m. half-hour could be in need of fixing next season care of recently introduced “The Odd Couple” (#1: series low 5.8 rating/10 share), which slipped from lead-in “The Big Bang Theory” (#1 for the night: 9.3/17 at 8 p.m.) by 38 percent. While no one expects any show to hold the “Big Bang” lead-in, slippage of this magnitude is too severe. Five-week household overnight track for “The Odd Couple”: 8.1/13 – 7.1/11 – 7.6/12 – 6.6/11 – 5.8/10.
  
  Particularly positive on CBS last night was full overnight household retention for “Mom” at 9:30 p.m. out of an encore telecast of “The Big Bang Theory” at 9 p.m., each with a second-place 5.3/ 9. Next week “Mom” will be tested in the Thursday 9 p.m. half-hour. Older skewing “Elementary” won its time period, with a 4.9/ 9 in the overnights at 10 p.m. But expect considerable erosion out of “Mom” in adults 18-49 and all the key young adult demographics.
  
  On ABC, week five of drama “American Crime” continues to bleed, with a series-low 3.6/ 6 at 10 p.m. Comparably, that was a hefty 36 percent below lead-in “Scandal” (#1: 5.6/ 9 from 9-10 p.m.), which was stronger one year earlier at a 6.4/11 at 10 p.m. Five-week overnight track for “American Crime”: 6.6/11 – 4.5/ 8 – 4.3/ 7 – 4.3/ 7 – 3.6/ 6.
  
  Earlier in the evening on ABC was veteran “Grey’s Anatomy” at a 5.7/10 from 8-9 p.m. (#2), which was 131 percent above short-lived year-ago occupant “Once Upon a Time in Wonderland” (2.3/ 4 on 4/03/14).
  
  In series-finale news, NBC drama “The Slap” earned its pending cancellation with a very distant third-place 2.2/ 4 at 10 p.m. Comparably, that dropped from lead-in “The Blacklist” (#3: 5.2/ 9 from 9-10 p.m.) by 58 percent. “The Blacklist,” meanwhile, was 21 percent above lead-in “Dateline” (#3: 4.3/ 7 at 8 p.m.) and 126 percent above “Hollywood Game Night” on the year-ago evening (2.3/ 4 on 4/03/14). While no longer the force it was on Monday, “The Blacklist” has certainly lifted NBC on Thursday.
  
  Elsewhere, Fox’s crime solving combination of veteran “Bones” (#4: 3.1/ 5) and recently introduced “Backstrom” (#4: 2.1/ 3) dropped by an average of 19 percent from one week earlier. And The CW populated the evening with two repeat episodes of “The Flash,” which averaged a 0.7/ 1 in the overnights from 8-10 p.m.
  
  Source: Nielsen Media Research
  
  

  Source:

  Marc Berman@tvmediainsights
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  About the Daily Ratings
  
  Each day (except Sunday) during the main TV Season we post the TV Ratings for the previous nights primetime shows for the major broadcast networks (ABC, CBS, CW, FOX, NBC). Cable Network ratings will be added to the Ratings Database.
  
  The first item that gets posted (normally around 2pm GMT) is the early overnight analysis based on the early household numbers (these are not the same as the Total Viewers and 18-49 Demo numbers that are posted later).
  
  Next, if available, we will post the Top 25 Market 18-49 Ratings to give you a rough idea of the ratings to following.
  
  Later on (normally between 4pm-5pm GMT) we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above (We also where possible now post the 18-34 and 25-54 Demo Numbers).
  
  Finally, later in the evening (10pm-11pm GMT) or the following day, the final adjusted ratings numbers are released, these are then posted in the Ratings Database. The Final Adjusted numbers are what we use for all our Renew/Cancellation Tables, Full Season Tables, Ratings Scorecards etc (see below). Friday's Final Adjusted Ratings are normally available on the following Monday.
  
  

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