Last Week's Final Adjusted Ratings
Early Ratings Analysis by Marc Berman (TVMediaInsights)
The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)
NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman.
Metered Market Thursday Ratings
“Mom” Passes the Thursday 9 P.M. Test
Thursday 4/16/15
Metered Market Results
Household
Rating/Share
CBS 6.1/10
ABC 5.2/ 9
NBC 2.9/ 5
Fox 2.8/ 5
CW 1.0/ 2
-Percent Change from Year-Ago Evening – Thursday 4/17/14:
CBS: +27, NBC: +26, ABC: – 4, CW: -23, Fox: -24
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Note: The following labels are based on the household overnights and are subject to change given the availability of other pending data streams. These overnights are your first look at the ratings and a precursor to what could lie ahead. And we take into account additional benchmarks including the expected Live + Same Day demographic ratings, potential DVR usage, the critical acclaim (or lack of) and the social media presence. Keep in mind that results for any sporting event are always approximate.
-Winners:
“The Big Bang Theory” (CBS), “Grey’s Anatomy” (ABC), “Scandal” (ABC), “Mom” (CBS)
-Losers (excluding repeats):
“The Vampire Diaries” (CW), “Backstrom” (Fox), “Reign” (CW), “American Crime” (ABC)
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Ratings Breakdown:
CBS remains the network to beat on Thursday thanks to “The Big Bang Theory,” which topped the night at a 9.5 rating/16 share in the household overnights in the 8 p.m. half-hour. Episode seven of lead-out “The Odd Couple” followed with a 5.9/10 at 8:30 p.m. (#2), with overnight retention of a typical 62 percent out of Sheldon and Leonard and company. While “The Odd Couple” is indeed the highest rated new comedy this season, if CBS does opt for a renewal and chooses to move it away from “The Big Bang Theory” expect considerable erosion (a la sophomore flop — and former time period occupant — “The Millers”).
“Mom,” which is no doubt being tested for the Thursday 9 p.m., half-hour next season, scored a 6.0/10 (#2). Comparably, that was 40 percent above failed year-ago occupant “The Crazy Ones” (4.3/ 7 on 4/17/14), and this should be enough to warrant the move.
Next on the Eye net was a repeat of “The Big Bang Theory” (#2: 5.4/ 9 at 9:30 p.m.), followed by older-skewing “Elementary” at a dominant 4.9/ 9 from 10-11 p.m. While dominance is good, CBS can do better here.
Over at ABC, veteran “Grey’s Anatomy” (#2: 6.0/10 at 8 p.m.) led into a perfectly compatible 6.1/10 (#1) for “Scandal” from 9-10 p.m., which is certainly fine (but below-average for “Scandal,” which has lost the watercooler buzz this season). Recent 10 p.m. entry “American Crime” remained a bust, however, at a last-place 3.4/ 6, which held only 57 percent of the 9:30 p.m. portion of “Scandal” (6.0/10).
Over at NBC, the network plugged up the 8 p.m. hour with an encore telecast of “Law & Order: SVU” at a fourth-place 2.6/ 4. Next was a repeat of “The Blacklist” (#4: 2.3/ 4 at 9 p.m.), which unlike the traditional crime solver does not play well in non-originals, followed by “Dateline” at a second-place 3.7/ 7 at 10 p.m. Comparably, this was NBC’s highest metered-market rating in the Thursday 10 p.m. time period since the Jan. 29 series finale of “Parenthood” (3.8/7).
Elsewhere, Fox could not compete with its drama pairing of “Bones” (#3: 3.3/ 5 at 8 p.m.), which is finally showing its age, and “Backstrom” (#3: 2.4/ 4 at 9 p.m.). And The CW’s fading “The Vampire Diaries” (#5: 1.1/ 2), which slipped by 21 percent in the overnights year to year, led into a mere 0.8/ 1 for sophomore “Reign” from 9-10 p.m. One year earlier, “Reign” scored a 1.2/ 2. Chances are The CW is thinking of something other than “The Vampire Diaries” to anchor Thursday next season.
Source: Nielsen Media Research
Source:
About the Daily Ratings
Each day (except Sunday) during the main TV Season we post the TV Ratings for the previous nights primetime shows for the major broadcast networks (ABC, CBS, CW, FOX, NBC). Cable Network ratings will be added to the Ratings Database.
The first item that gets posted (normally around 2pm GMT) is the early overnight analysis based on the early household numbers (these are not the same as the Total Viewers and 18-49 Demo numbers that are posted later).
Next, if available, we will post the Top 25 Market 18-49 Ratings to give you a rough idea of the ratings to following.
Later on (normally between 4pm-5pm GMT) we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above (We also where possible now post the 18-34 and 25-54 Demo Numbers).
Finally, later in the evening (10pm-11pm GMT) or the following day, the final adjusted ratings numbers are released, these are then posted in the Ratings Database. The Final Adjusted numbers are what we use for all our Renew/Cancellation Tables, Full Season Tables, Ratings Scorecards etc (see below). Friday's Final Adjusted Ratings are normally available on the following Monday.
Additional Ratings Resources
If you’re interested in Ratings/Renewals/Cancellations then we have a number of resources here at SpoilerTV that we recommend you check out.
Tables being updated live. Please refresh for updates.
