Last Week's Final Adjusted Ratings
Early Ratings Analysis by Marc Berman (TVMediaInsights)
The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)
NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman.
Wednesday 3/25/15
Household
Rating/Share
Fox 6.2/10
CBS 5.7/ 9
ABC 4.3/ 7
NBC 4.3/ 7
CW 1.6/ 3
-Percent Change from Year-Ago Evening – Wednesday 3/26/14:
NBC: +72, CBS: +10, ABC: no change, Fox: – 6, CW: -16
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Note: The following labels are based on the household overnights and are subject to change given the availability of other pending data streams. These overnights are your first look at the ratings and a precursor to what could lie ahead. And we take into account other benchmarks including the expected demographic ratings, potential DVR usage, the critical acclaim (or lack of) and the social media presence.
-Winners:
“Survivor” (CBS), “Modern Family” (ABC)
-Honorable Mention:
“The Middle” (ABC), “The Goldbergs” (ABC)
-Losers (excluding repeats):
“Supernatural” (CW), “Nashville: On the Record 2” (ABC)
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Ratings Breakdown:
Minus mega-hit “Empire,” which concluded season one last week, Fox still managed to win in the Wednesday overnights. But a 6.2 rating/10 share in households for “American Idol” from 8-10 p.m. paled in comparison to the 10.8/17 for the two episodes of “Empire” last week. And this was six percent below the 6.6/10 for “Idol” on the year-ago evening. Regardless, there is no reason to believe this is the final season of the veteran singing competition.
Next was CBS with its combination of always reliable “Survivor” (#2: 5.7/ 9), which should having no difficulty topping the 8 p.m. hour in the key demos, veteran “Criminal Minds” (#1t: 6.3/10) and week four of “CSI: Cyber” (#1: 5.2/ 9). Dominance is a positive, of course, and “CSI: Cyber” has indeed leveled off. But a 5.1 rating in the household overnights last week only equaled a 1.4 rating/5 share among adults 18-49 (out of a 2.3/ 7 for two episodes of “Survivor), based on the Live Plus Same Day data. And this is not much of an improvement from recent on-the-fence occupant “Stalker.” The bottom-line: CBS can do better and bringing back parent “CSI” for one final season (abbreviated, perhaps) is a better idea than keeping “CSI: Cyber” on the air.
ABC had nothing unusual to report with its sitcom combination of “The Middle” (#3: 5.0/ 8), “The Goldbergs” (#4: 4.5/ 7), “Modern Family” (#2: 6.0/10) and “black-ish” (#3: 4.4/ 7), which is likely to be revamped next season. One potential option could be to move “The Goldbergs” into the 8 p.m. lead-off spot, which generally builds from “The Middle” by about three-tenths of a rating in adults 18-49. And “The Middle” could, perhaps, be used to strengthen Tuesday or Friday, if it does return.
At 10 p.m. on ABC was “Nashville: On the Record 2,” featuring members of the cast performing their favorite songs, as a distant third-place 2.9/ 5. Thump!
Elsewhere, NBC was at typical Wednesday overnight levels care of dramas “The Mysteries of Laura” (#4: 4.6/ 8), veteran “Law & Order: SVU” (#4: 4.2/ 7) and sophomore “Chicago PD” (#2: 4.3/ 7), which should be competitive with competing “CSI: Cyber” for first in the 10 p.m. hour adults 18-49. And The CW capped off this final Wednesday in March with “Arrow” (#5: 2.0/ 3) and relocated “Supernatural,” which slipped by 37 percent from the 8:30 p.m. portion of “Arrow” (1.9/ 3) and was down by 33 percent from year-ago occupant “The 100” (1.8/ 3 on 3/26/14). To the fans of “Supernatural”: Don’t shoot the messenger, but these overnights could be better.
Source: Nielsen Media Research data
Source:
About the Daily Ratings
Each day (except Sunday) during the main TV Season we post the TV Ratings for the previous nights primetime shows for the major broadcast networks (ABC, CBS, CW, FOX, NBC). Cable Network ratings will be added to the Ratings Database.
The first item that gets posted (normally around 2pm GMT) is the early overnight analysis based on the early household numbers (these are not the same as the Total Viewers and 18-49 Demo numbers that are posted later).
Next, if available, we will post the Top 25 Market 18-49 Ratings to give you a rough idea of the ratings to following.
Later on (normally between 4pm-5pm GMT) we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above (We also where possible now post the 18-34 and 25-54 Demo Numbers).
Finally, later in the evening (10pm-11pm GMT) or the following day, the final adjusted ratings numbers are released, these are then posted in the Ratings Database. The Final Adjusted numbers are what we use for all our Renew/Cancellation Tables, Full Season Tables, Ratings Scorecards etc (see below). Friday's Final Adjusted Ratings are normally available on the following Monday.
Additional Ratings Resources
If you’re interested in Ratings/Renewals/Cancellations then we have a number of resources here at SpoilerTV that we recommend you check out.
Tables being updated live. Please refresh for updates.
