Last Week's Final Adjusted Ratings
Early Ratings Analysis by Marc Berman (TVMediaInsights)
The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)
NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman.
Metered Market Tuesday Ratings
NBC Comedies Lose Noticeable Steam
Tuesday 3/24/15
Household
Rating/Share
CBS 8.1/13
NBC 4.5/ 7
ABC 2.8/ 5
Fox 2.0/ 3
CW 1.8/ 3
-Percent Change from Year-Ago Evening – Tuesday 3/25/14:
ABC: +65, Fox: +38, Fox: – 5, NBC: – 8, CBS: -15
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Note: The following labels are based on the household overnights and are subject to change given the availability of other pending data streams. These overnights are your first look at the ratings and a precursor to what could lie ahead. And we take into account other benchmarks including the expected demographic ratings, potential DVR usage, the critical acclaim (or lack of) and the social media presence.
-Winners:
“NCIS” (CBS), “The Voice” (NBC), “NCIS: New Orleans” (CBS)
-Disappointing:
“Hell’s Kitchen” (Fox), “Undateable” (NBC), “Marvel’s Agents of SHIELD” (ABC)
-Losers (excluding repeats):
“Repeat After Me” (ABC), “One Big Happy” (NBC), “The Mindy Project” (Fox), “The Night Shift” (NBC), “Forever” (ABC)
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Ratings Breakdown:
It was an easy Tuesday overnight victory for CBS, which bested competing second-place NBC by a hefty 80 percent. But the home of “The Voice” will remain competitive in the key demographics.
Tops for the night, as always, was “NCIS” on CBS at a 9.9 rating/16 share from 8-9 p.m., and that led into freshman hit “NCIS: New Orleans” (#1: 8.7/14) and on-the-fence “Person of Interest” (#1: 5.7/10) from 9-11 p.m. With a loss of 15 percent year-to-year (which featured “NCIS: Los Angeles” at 9 p.m.), CBS may want to think about a new drama at 10 p.m.
In week two news, the sophomore season of NBC sitcom “Undateable” slid by 19 percent from its week-ago season opener with a 3.5/ 6 in the 9 p.m. half-hour. Comparably, this was 27 percent below former time period occupant “About a Boy” on the year-ago evening (4.8/ 7 on 3/25/14). Overnight retention out of the 8:30 p.m. portion of lead-in “The Voice’ (8.0/13) was only 44 percent. And a 4.3/ 7 in the overnights last week translated into a 1.9 rating/6 share among adults 18-49 (based on the Live + Same Day data). In other words, this could certainly be much better.
With weaker lead-in support, week two of new NBC comedy “One Big Happy” was not so happy at a 2.6/ 4 (#2t) at 9:30 p.m. Comparably, this was 32 percent below the 3.8/ 6 opener last week (which translated into a 1.6/ 5 in adults 18-49). This was 33 percent below short-lived “Growing Up Fisher” one year earlier (3.9/ 6 on 3/25/14). And “One Big Happy” slid by 26 percent from lead-in “Undateable.” In other words, you may not want to get too used to “One Big Happy.”
At 10 p.m. on NBC was a Tuesday airing of “The Night Shift” at a last-place 2.7/ 5 in the overnights, which was a hefty 44 percent below regularly scheduled “Chicago Fire” one week earlier (4.8/ 8 on March 17).
Earlier in the evening on NBC was rock-solid “The Voice” at a 7.7/12 (#2) from 8-9 p.m., which was just six percent below the 8.2/13 one week earlier.
In the night’s other week two news, CW drama “iZombie” scored a 1.3/ 2 (#5) in the overnights from 9-10 p.m., which was 19 percent below the 1.6/ 2 debut one week earlier. But part of the erosion stemmed from lead-in “The Flash” sliding from a 2.7/ 4 to a 2.4/ 4 week to week.
Over at ABC, recent sitcom entry “Fresh Off the Boat” finished third in the 8 p.m. half-hour with a 3.3/ 5, but non-scripted lead-out “Repeat After Me” dipped to a 2.1/ 4 at 8:30 p.m. (#4), which was a 36 percent drop. Not good. Next was “Marvel’s Agents of SHIELD” at a 2.7/ 4 from 9-10 p.m., which was seven percent below the 2.9/ 5 one week earlier (which resulted in a 1.6/ 5 in adults 18-49). And a 3.1/ 5 for older-skewing “Forever” at 10 p.m. may not even be enough to crack a 1.0 rating in adults 18-49. In other words, ABC needs to revamp Tuesday next season.
In season (or series) finale news, “The Mindy Project” on Fox concluded season three at an uneventful 1.6/ 3 at 9:30 p.m. Despite the anemic ratings all season (and that includes all qualifiers), chances of a fourth season for Mindy Kaling are likely because of the need for more episodes for off-network.
Earlier in the evening on Fox was tired “Hell’s Kitchen” at a 2.7/ 4 from 8-9 p.m. (#4), followed by an encore telecast of “New Girl” at a 1.2/ 2 at 9 p.m.
Source: Nielsen Media Research data
Source:
About the Daily Ratings
Each day (except Sunday) during the main TV Season we post the TV Ratings for the previous nights primetime shows for the major broadcast networks (ABC, CBS, CW, FOX, NBC). Cable Network ratings will be added to the Ratings Database.
The first item that gets posted (normally around 2pm GMT) is the early overnight analysis based on the early household numbers (these are not the same as the Total Viewers and 18-49 Demo numbers that are posted later).
Next, if available, we will post the Top 25 Market 18-49 Ratings to give you a rough idea of the ratings to following.
Later on (normally between 4pm-5pm GMT) we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above (We also where possible now post the 18-34 and 25-54 Demo Numbers).
Finally, later in the evening (10pm-11pm GMT) or the following day, the final adjusted ratings numbers are released, these are then posted in the Ratings Database. The Final Adjusted numbers are what we use for all our Renew/Cancellation Tables, Full Season Tables, Ratings Scorecards etc (see below). Friday's Final Adjusted Ratings are normally available on the following Monday.
Additional Ratings Resources
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