Last Week's Final Adjusted Ratings
Early Ratings Analysis by Marc Berman (TVMediaInsights)
The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)
NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman.
Metered Market Thursday Ratings
Positive Start for March Madness
Thursday 3/19/15
Metered Market Results
Household
Rating/Share
Fox 6.1/10
ABC 5.5/ 9
CBS 4.6/ 8
NBC 4.1/ 7
CW 1.1/ 2
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-Percent Change from Year-Ago Evening – Thursday 3/20/14:
CBS: +84, NBC: +78, Fox: +30, ABC: + 6, CW: -21
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Note: The following labels are based on the household overnights and are subject to change given the availability of other pending data streams. These overnights are your first look at the ratings and a precursor to what could lie ahead. And we take into account additional benchmarks including the expected Live + Same Day demographic ratings, potential DVR usage, the critical acclaim (or lack of) and the social media presence. Keep in mind that results for any sporting event are always approximate.
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-Winners:
“Scandal” (ABC)
-Still an Option:
“Grey’s Anatomy” (ABC), “American Idol” (Fox)
-Honorable Mention:
“The Blacklist” (NBC)
-Considerable Growth:
NCAA Basketball Tournament (CBS), “Dateline” (NBC)
-Modest:
“American Crime” (ABC)
-Losers (excluding repeats):
“The Slap” (NBC), “Reign” (CW)
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Ratings Breakdown:
ABC won this atypical Thursday, which featured two NCAA Basketball Tournament match-ups on CBS: Purdue vs. Cincinnati and Hampton vs. Kentucky. But since TBS, TNT and truTV are also telecasting various match-ups in the series, the overnights only reflect part of the equation. National ratings will include the results on the Turner networks.
These first two primetime games on CBS were, however, considerably stronger than the match-ups one year earlier. CBS in primetime last night averaged an estimated 4.6 rating/8 share, which was 77 percent above the 2.6/ 5 one year earlier. Keep in mind that results for any live sporting event are always approximate. For the scheduled game start times (all times Eastern; start times subject to change), locations and respective networks for the upcoming third round of tournament action, click on the following: http://tinyurl.com/ltybfy8
Two hours of “American Idol” on Fox topped the night with a 6.1/10 in the household overnights from 8-10 p.m., and the four half-hours only fluctuated by three-tenths of a rating point (5.9 to 6.2).
ABC opened with veteran “Grey’s Anatomy” at a 6.1/10 at 8 p.m., followed by “Scandal” (#1t: 6.2/10) and week three of disappointing “American Crime” (#2: 4.3/ 7) from 9-11 p.m. Comparably, “American Crime” dipped by four percent from the 4.5/ 8 one week earlier, and that 4.5 rating in the overnights translated into a modest 5.76 million viewers and a 1.4 rating/5 share among adults 18-49 (based on the Live Plus Same Day data). Three-week overnight track for “American Crime”: 6.6/11 – 4.5/ 8 – 4.3/ 7.
On NBC, the 8 p.m. edition of “Dateline,” themed Robert Durst: Inside the Long, Strange Trip,” scored a 4.4/ 7 at 8 p.m. (#3), which was the best in the time period for the network since “Peter Pan Live!” on Dec. 4 (7.1/11 from 8-9 p.m.). With stronger lead-in support, “The Backlist” at 9 p.m. (#3: 5.7/ 9) rose to a five week high. But relocated “The Slap” sunk to a 2.3/ 4 (#3) at 10 p.m.
The CW capped off this third Thursday in March with its tired paring of “The Vampire Dairies” (#5: 1.4/ 2) and sophomore “Reign” (#5: 0.8/ 1), which dropped by an average of 21 percent from the year-ago evening.
Source: Nielsen Media Research
Source:
About the Daily Ratings
Each day (except Sunday) during the main TV Season we post the TV Ratings for the previous nights primetime shows for the major broadcast networks (ABC, CBS, CW, FOX, NBC). Cable Network ratings will be added to the Ratings Database.
The first item that gets posted (normally around 2pm GMT) is the early overnight analysis based on the early household numbers (these are not the same as the Total Viewers and 18-49 Demo numbers that are posted later).
Next, if available, we will post the Top 25 Market 18-49 Ratings to give you a rough idea of the ratings to following.
Later on (normally between 4pm-5pm GMT) we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above (We also where possible now post the 18-34 and 25-54 Demo Numbers).
Finally, later in the evening (10pm-11pm GMT) or the following day, the final adjusted ratings numbers are released, these are then posted in the Ratings Database. The Final Adjusted numbers are what we use for all our Renew/Cancellation Tables, Full Season Tables, Ratings Scorecards etc (see below). Friday's Final Adjusted Ratings are normally available on the following Monday.
Additional Ratings Resources
If you’re interested in Ratings/Renewals/Cancellations then we have a number of resources here at SpoilerTV that we recommend you check out.
Tables being updated live. Please refresh for updates.
