Last Week's Final Adjusted Ratings
Early Ratings Analysis by Marc Berman (TVMediaInsights)
The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)
NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman.
Metered Market Tuesday Ratings
Promising Results for NBC’s “Undateable” and “One Big Happy”
Tuesday 3/16/15
Household
Rating/Share
NBC 5.7/ 9
CBS 5.1/ 8
ABC 2.4/ 4
Fox 2.0/ 3
CW 2.1/ 3
-Percent Change from Year-Ago Evening – Tuesday 3/17/14:
CW: +73, ABC: + 4, NBC: + 2, Fox: no change, CBS: -43
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Note: The following labels are based on the household overnights and are subject to change given the availability of other pending data streams. These overnights are your first look at the ratings and a precursor to what could lie ahead. And we take into account other benchmarks including the expected demographic ratings, potential DVR usage, the critical acclaim (or lack of) and the social media presence.
-Winners:
“The Voice” (NBC)
-Promising:
“Undateable” (NBC), “One Big Happy” (NBC)
-Losers (excluding repeats):
“The Mindy Project” (Fox)
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Ratings Breakdown:
There were two series premieres last night (NBC sitcom “One Big Happy” and CW drama “iZombie”) and the sophomore season-premiere of comedy “Undateable” on NBC, which proves that lead-in still matters a great deal.
Airing out of “The Voice” (#1: 8.2 rating/13 share from 8-9 p.m.), “Undateable” returned with a 4.3/ 7 in the household overnights in the 9 p.m. half-hour. Comparably, this ranked second behind an encore of competing “NCIS: New Orleans” on CBS (5.8/ 9 from 9-10 p.m.), and the overnight retention out of the 8:30 p.m. portion of “The Voice” was 49 percent. With the support from “The Voice,” however, “Undateable” built by a hefty 48 percent from its series-premiere (2.7/ 5 on Thursday 5/29/14 at 9 p.m. out of “Hollywood Game Night”). And “Undateable” is poised for dominance in the time period in adults 18-49 and all the key young adult demographics. So, NBC did indeed get this very worthy sitcom sampled in season two.
Once year earlier, former time period occupant “About a Boy” was also promising, with a 4.8/ 7 in the overnights out of an 8.6/13 for the 8:30 p.m. portion of “The Voice.” But out of failed “Marry Me” in the Tuesday 9:30 p.m. half-hour this season, ratings plummeted. Keep that in mind.
On NBC at 9:30 p.m. was the series-premiere of “One Big Happy,” which held a solid 88 percent of the “Undateable” lead-in with a second-place 3.8/ 6. Comparably, this was equal to short-lived year-ago time period occupant “Growing Up Fisher.” And it more than doubled the overnight performance of Fox’s competing “The Mindy Project” (#4t, 1.5/ 2), which did not benefit out of an encore of fading “New Girl” (#5: 1.1/ 2 at 9 p.m.).
“One Big Happy” led into a dominant 4.8/ 8 for “Chicago Fire” in the 10 p.m. hour, which bested encore episodes of competing “Person of Interest” on CBS (#2: 3.5/ 6) and “Forever” on ABC (#3: 2.0/ 3) by 37 percent and 140 percent, respectively. One week earlier, “Chicago Fire” was stronger at a 5.6/10 in the overnights thanks to a two-hour installment of “The Voice” on the evening. The moral of the story: lead-in still matters, and it always will. Do not be fooled.
In the night’s second series-premiere, CW drama ‘iZombie” scored a modest 1.6/ 2 in household overnights from 9-10 p.m., which was 16 percent below the 1.9/ 5 for the season-premiere of former time period occupant “Supernatural” on 10/07/14. But overnight retention of 59 percent for “iZombie” out of lead-in “The Flash” (#3t, 2.7/ 4 from 8-9 p.m.) was slightly better than the 56 percent for “Supernatural” out of “The Flash” on that October evening. Let’s wait and see what the young adult demos look like.
Elsewhere, CBS populated this third Tuesday in March with encore airings of “NCIS” (#2: 6.1/10), and aforementioned “NCIS: New Orleans” (#1: 5.8/ 9) and tired “Person of Interest” (#2: 3.5/ 6). ABC aired repeats of “Fresh Off the Boat” (#3t, 2.7/ 5) and “Repeat After Me” (#5: 1.8/ 3) from 8-9 p.m. into demo-friendly “Marvel’s Agents of SHIELD” (#3: 2.9/ 5) and the aforementioned repeat of “Forever” (#3: 2.0/ 3) from 9-11 p.m. And quiet “Hell’s Kitchen” on Fox scored a 2.7/ 4 from 8-9 p.m. (#3t), which was one-tenth of a rating point behind the 2.8/ 4 one week earlier (which translated into 3.52 million viewers and a 1.3 rating/4 share among adults 18-49, based on the Live Plus Same Day data). “Hell’s Kitchen” is definitely losing steam.
Source: Nielsen Media Research data
Source:
About the Daily Ratings
Each day (except Sunday) during the main TV Season we post the TV Ratings for the previous nights primetime shows for the major broadcast networks (ABC, CBS, CW, FOX, NBC). Cable Network ratings will be added to the Ratings Database.
The first item that gets posted (normally around 2pm GMT) is the early overnight analysis based on the early household numbers (these are not the same as the Total Viewers and 18-49 Demo numbers that are posted later).
Next, if available, we will post the Top 25 Market 18-49 Ratings to give you a rough idea of the ratings to following.
Later on (normally between 4pm-5pm GMT) we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above (We also where possible now post the 18-34 and 25-54 Demo Numbers).
Finally, later in the evening (10pm-11pm GMT) or the following day, the final adjusted ratings numbers are released, these are then posted in the Ratings Database. The Final Adjusted numbers are what we use for all our Renew/Cancellation Tables, Full Season Tables, Ratings Scorecards etc (see below). Friday's Final Adjusted Ratings are normally available on the following Monday.
Additional Ratings Resources
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