Last Week's Final Adjusted Ratings
Early Ratings Analysis by Marc Berman (TVMediaInsights)
The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)
NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman.
Metered Market Thursday Ratings
ABC’s “American Crime” Loses Considerable Steam
Thursday 3/12/15
Metered Market Results
Household
Rating/Share
CBS 6.5/11
Fox 6.1/10
ABC 5.6/ 9
NBC 3.4/ 6
CW 1.0/ 2
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-Percent Change from Year-Ago Evening – Thursday 3/13/14:
NBC: +48, Fox: +22, ABC: +17,CW: +11, CBS: – 3
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Note: The following labels are based on the household overnights and are subject to change given the availability of other pending data streams. These overnights are your first look at the ratings and a precursor to what could lie ahead. And we take into account additional benchmarks including the expected Live + Same Day demographic ratings, potential DVR usage, the critical acclaim (or lack of) and the social media presence.
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-Winners:
“The Big Bang Theory” (CBS), “Scandal” (ABC)
-Honorable Mention:
“Grey’s Anatomy” (ABC), “The Blacklist” (NBC), “Mom” (CBS)
-Disappointing:
“American Crime” (ABC)
-Losers (excluding repeats):
“Dateline” (NBC), “The Vampire Diaries” (CW), “Reign” (CW), “The Slap” (NBC)
———-
Ratings Breakdown:
As a reminder, Daylight Saving Time always takes a negative toll on the ratings and this year is no exception.
CBS led this second Thursday in March, besting No. 2 Fox by 0.4 rating points. And “The Big Bang Theory” topped the night, of course, with a 10.2 rating/17 share in the 8 p.m. half-hour. That led into a 6.6/11 (#1) for episode four of “The Odd Couple” at 8:30 p.m., which dipped to a series-low and dropped from “The Big Bang Theory” by 35 percent. One year earlier, however, retention for former time period occupant “The Millers” out of “Big Bang” (6.8/11 vs. 11.5/19) was weaker at 59 percent. The prognosis: “The Odd Couple” will stay afloat if it remains where it is. If it moves next season (a la “The Millers,” which crumbled on Monday), the new Felix may really have something to honk about.
Four-week household overnight track for “The Odd Couple”: 8.1/13 – 7.1/11 – 7.6/12 – 6.6/11.
Next on CBS was an encore telecast of “The Big Bang Theory” (#3: 5.9/ 9 at 9 p.m.) into a 5.7/ 9 (#3) for the very compatible “Mom,” which along with “Mike & Molly” and “2 Broke Girls” was just renewed for next season. Older-slewing drama “Elementary” closed the night for the Eye net with a first-place 5.2/ 9 at 10 p.m., which will only resonate in the older demos.
In week two news, ABC’s highly-touted “American Crime” took a tumble, with a 4.5/ 8 at 10 p.m. (#2). Comparably, that dropped by a sizeable 26 percent from the 6.1/11opener one week earlier (which translated into 8.37 million viewers and a 2.0 rating/7 share in adults 18-49, based on the Live Plus Same Day data). The overnight retention out of the 9:30 p.m. portion of “Scandal” (6.3/10) was modest at 71 percent. And former time period occupant “How I Met Your Mother” was a stronger occupant.
Earlier in the evening on ABC was veteran “Grey’s Anatomy” (#3: 5.8/10 at 8 p.m.), which was almost triple the overnight rating of failed year-ago occupant “Once Upon a Time in Wonderland” (#3: 2.2/ 4 on 3/13/14). And aforementioned “Scandal” took the 9 p.m. hour with a 6.4/10, which was eight percent above the 5.9/ 9 for year-ago occupant “Grey’s Anatomy.”
In time period premiere news, failing recent NBC entry “The Slap” moved into the 10 p.m. hour with a mere 2.1/ 4, which was a series low and five percent below the final episode of canceled “Allegiance” last week (2.2/ 4 on March 5). Overnight retention, meanwhile, for “The Slap” out of lead-in “The Blacklist” (#4: 5.3/ 8 from 9-10 p.m.) was embarrassing at just 40 percent.
At 8 p.m. on NBC was the arrival of “Dateline” (themed “The Real Blacklist”) with a 2.9/ 5 (#4) from 8-9 p.m., which was just seven percent above the 2.7/ 4 for former time period occupant “The Slap” one week earlier.
Elsewhere, two hours of “American Idol” on Fox scored a so-so 6.1/10 from 8-10 p.m., fluctuating by 0.5 rating points in the four half-hours. and the CW’s tired “The Vampire Diaries” (#5: 1.2/ 2), which may not be capable of anchoring Thursday next season, led into a 0.7/ 1 for sophomore “Reign” (#5), which should have received its walking papers.
Source: Nielsen Media Research
Source:
About the Daily Ratings
Each day (except Sunday) during the main TV Season we post the TV Ratings for the previous nights primetime shows for the major broadcast networks (ABC, CBS, CW, FOX, NBC). Cable Network ratings will be added to the Ratings Database.
The first item that gets posted (normally around 2pm GMT) is the early overnight analysis based on the early household numbers (these are not the same as the Total Viewers and 18-49 Demo numbers that are posted later).
Next, if available, we will post the Top 25 Market 18-49 Ratings to give you a rough idea of the ratings to following.
Later on (normally between 4pm-5pm GMT) we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above (We also where possible now post the 18-34 and 25-54 Demo Numbers).
Finally, later in the evening (10pm-11pm GMT) or the following day, the final adjusted ratings numbers are released, these are then posted in the Ratings Database. The Final Adjusted numbers are what we use for all our Renew/Cancellation Tables, Full Season Tables, Ratings Scorecards etc (see below). Friday's Final Adjusted Ratings are normally available on the following Monday.
Additional Ratings Resources
If you’re interested in Ratings/Renewals/Cancellations then we have a number of resources here at SpoilerTV that we recommend you check out.
Ratings News - 13th March 2015
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