HBO TO LAUNCH STANDALONE PREMIUM STREAMING SERVICE IN APRIL
APPLE TO OFFER HBO SUBSCRIPTION FOR FIRST TIME THROUGH HBO NOW
SAN FRANCISCO, March 9, 2015 – Home Box Office announced today the name of its standalone premium streaming service – HBO NOW – and that the service will launch this April, bringing the highly anticipated new product to audiences in time for the fifth season of Game of Thrones. HBO and Apple also announced that for the first time an HBO subscription will be made available directly to Apple customers through HBO NOW.
HBO NOW provides instant access to HBO’s acclaimed programming. Watch every episode of every season of the best series programming, more of the biggest and latest Hollywood hit movies, original HBO Films, groundbreaking documentaries, sports and comedy and music specials. To subscribe to the streaming service HBO NOW, consumers only need the internet.
Apple will give viewers the ability to enjoy HBO programming via HBO NOW. Upon launch, customers can subscribe using the HBO NOW app on their iPhone, iPad or iPod touch, or directly on Apple TV for instant access. Users can purchase HBO NOW directly in-app for $14.99 a month. Upon registering, subscribers will also be able to watch at HBONOW.com. HBO will offer a 30 day introductory free trial period to new HBO NOW customers who sign up through Apple in April.
HBO continues to be in discussions with its existing network of distributors and new digital partners to offer HBO NOW. At launch, HBO NOW will be available on iOS devices and on PCs.
“HBO NOW is the next phase of innovation at HBO,” said Richard Plepler, chairman and CEO, HBO. “With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription.”
“HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air – this is huge.”
Similar to HBO GO, HBO NOW will offer more than 2,000 titles online. This includes current critically acclaimed series like Game of Thrones®, True Detective®, Silicon Valley®, Girls®, Veep® and The Leftovers®, as well as classics like The Sopranos®, Sex and the City®, True Blood®, The Wire® and Deadwood®.
Highly-anticipated upcoming original programs like Westworld, the drama series starring Anthony Hopkins, Ed Harris and Evan Rachel Wood; The Brink, the dark comedy series starring Jack Black and Tim Robbins; the new season of the Emmy®-winning True Detective with Vince Vaughn, Colin Farrell and Rachel McAdams; and HBO Films’ Bessie, starring Queen Latifah, will become available on HBO NOW as they air on HBO.
In addition, HBO NOW will showcase Last Week Tonight with John Oliver, named “best of 2014” on many critics’ lists; VICE, the Emmy®-winning, cutting-edge news magazine series hosted by Shane Smith; HBO Sports documentaries, series and World Championship Boxing events; and groundbreaking documentary programming like Going Clear: Scientology and the Prison of Belief, The Jinx: The Life and Deaths of Robert Durst and the Oscar®-winning Citizenfour.
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world’s most successful pay TV service, providing the two television services – HBO® and Cinemax® – to approximately 127 million subscribers worldwide. The services offer the popular subscription video-on-demand products HBO On Demand® and Cinemax On Demand®, as well as HBO NOW, HBO GO® and MAX GO®, HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO and Cinemax programming is sold into over 150 countries worldwide.
APPLE TO OFFER HBO SUBSCRIPTION FOR FIRST TIME THROUGH HBO NOW
SAN FRANCISCO, March 9, 2015 – Home Box Office announced today the name of its standalone premium streaming service – HBO NOW – and that the service will launch this April, bringing the highly anticipated new product to audiences in time for the fifth season of Game of Thrones. HBO and Apple also announced that for the first time an HBO subscription will be made available directly to Apple customers through HBO NOW.
HBO NOW provides instant access to HBO’s acclaimed programming. Watch every episode of every season of the best series programming, more of the biggest and latest Hollywood hit movies, original HBO Films, groundbreaking documentaries, sports and comedy and music specials. To subscribe to the streaming service HBO NOW, consumers only need the internet.
Apple will give viewers the ability to enjoy HBO programming via HBO NOW. Upon launch, customers can subscribe using the HBO NOW app on their iPhone, iPad or iPod touch, or directly on Apple TV for instant access. Users can purchase HBO NOW directly in-app for $14.99 a month. Upon registering, subscribers will also be able to watch at HBONOW.com. HBO will offer a 30 day introductory free trial period to new HBO NOW customers who sign up through Apple in April.
HBO continues to be in discussions with its existing network of distributors and new digital partners to offer HBO NOW. At launch, HBO NOW will be available on iOS devices and on PCs.
“HBO NOW is the next phase of innovation at HBO,” said Richard Plepler, chairman and CEO, HBO. “With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription.”
“HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air – this is huge.”
Similar to HBO GO, HBO NOW will offer more than 2,000 titles online. This includes current critically acclaimed series like Game of Thrones®, True Detective®, Silicon Valley®, Girls®, Veep® and The Leftovers®, as well as classics like The Sopranos®, Sex and the City®, True Blood®, The Wire® and Deadwood®.
Highly-anticipated upcoming original programs like Westworld, the drama series starring Anthony Hopkins, Ed Harris and Evan Rachel Wood; The Brink, the dark comedy series starring Jack Black and Tim Robbins; the new season of the Emmy®-winning True Detective with Vince Vaughn, Colin Farrell and Rachel McAdams; and HBO Films’ Bessie, starring Queen Latifah, will become available on HBO NOW as they air on HBO.
In addition, HBO NOW will showcase Last Week Tonight with John Oliver, named “best of 2014” on many critics’ lists; VICE, the Emmy®-winning, cutting-edge news magazine series hosted by Shane Smith; HBO Sports documentaries, series and World Championship Boxing events; and groundbreaking documentary programming like Going Clear: Scientology and the Prison of Belief, The Jinx: The Life and Deaths of Robert Durst and the Oscar®-winning Citizenfour.
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world’s most successful pay TV service, providing the two television services – HBO® and Cinemax® – to approximately 127 million subscribers worldwide. The services offer the popular subscription video-on-demand products HBO On Demand® and Cinemax On Demand®, as well as HBO NOW, HBO GO® and MAX GO®, HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO and Cinemax programming is sold into over 150 countries worldwide.
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It looks like I'll be subscribing! HBO and the sports channels cost me a lot on Direct TV and Cable when I had it. This will still be cheaper when I drop to basic service. I can hear the greedy cable companies crying now. Good.
ReplyDeleteAll i need is Showtime to follow and i can then cut the cord.....hopefully!
ReplyDeleteI heard they might do this. I'm glad they decided to go through with it.
ReplyDeleteNo Android access? Wow, HBO, fuck you.
ReplyDeleteEverybody is saying that the cable companies will just increase the price of our internet, lol.
ReplyDeleteThey probably will but that will only make phone and satellite companies happy because they offer wireless internet too. Cable companies are the worst and greediest of the bunch.
ReplyDeleteWell that only took them forever to get in the game. Better late than never I suppose...
ReplyDeleteThough in typical HBO fashion, they're being snobby with only making it available through Apple, but whatever...
Convenient timing considering that's when my year-long half-off deal for HBO, HBO Go, Cinemax, and Cinemax Go end. Been paying $14/month for all of that. Gonna miss the scale back. I'll try to swap to HBO Now, rather than pay $28/month for the aforementioned -- just not worth quite that price.
ReplyDeleteHowever, wouldn't it make sense to just offer HBO Go without an HBO cable subscription, rather than launch an entirely new app that's apparently even more exclusive than HBO Go's app? I have a Smart tv, but it's not Apple. I have HBO Go on there, so apparently I won't be able to use HBO Now there? Can I access from my laptop? I'd really hate to have to watch on my phone and be careful to not exceed my data plan.
This is all a good idea, but it's come a few years later than it should have, and the implementation seems regressive.
Seriously, this Apple exclusivity is nonsense.
ReplyDeleteI'm willing to bet HBO has far more subscribers using Android than iOS. Maybe it's closer to half and half, but I find it hard to believe enough use iOS over Android for this to make any kind of sense. Makes me wonder if Apple just wanted to pay more to get it first. Ah well, sucks for HBO considering one of my friends will just sign me into the HBO Go app, I was willing to pay, but whatever.
ReplyDelete