“NCIS” AND “THE BIG BANG THEORY” ARE AMERICA’S TOP TWO FAVORITE CURRENT SHOWS, ACCORDING TO A NEWLY RELEASED SURVEY
“The Good Wife,” “Blue Bloods” and “Criminal Minds” Also Rank Among America’s Top 10 Favorites
Popularity of “NCIS” and “The Big Bang Theory” Extends Across Gender, Geography and Demographics, Ranking Among the Top Shows With Millennials, Gen X, Baby Boomers and Matures
NCIS and THE BIG BANG THEORY are America’s top two favorite current shows, according to a newly released Harris Poll of 2,232 U.S. adults who were surveyed online in English between Jan. 14 and Jan. 20, 2015.
“We all know that NCIS and THE BIG BANG THEORY are the top-rated scripted series, but this survey demonstrates that these shows clearly stand out as America’s favorite choice in a growing television universe,” said David Poltrack, Chief Research Officer, CBS Corporation, President, CBS Vision. “This level of viewer engagement is important because research has proven that engaged viewers are more receptive to and more responsive to advertising. The CBS primetime lineup accounted for far more ‘favorite’ mentions than that of any other network and contained more different programs chosen as viewer favorites, confirming the unique bond between this Network’s programs and its audience.”
FAVORITE CURRENT TV SHOW
“What is your favorite current TV show?”
Unprompted responses (Base: All adults)
1) NCIS
2) The Big Bang Theory
3) The Walking Dead
4) Scandal
5) Game of Thrones
6=) The Good Wife
6=) The Blacklist
8) Modern Family
9) Blue Bloods
10) Criminal Minds
“=“ prior to a number indicates a tie
Source: Harris Poll
The majority of the top 10 most favorite programs mirror Nielsen’s most-watched programs of the season. NCIS was far and away the #1 show, followed by THE BIG BANG THEORY.
NCIS’s popularity crossed all gender, geographic and demographic lines, ranking #1 among both males and females and #1 across all geographic regions. It was also the #1 broadcast network drama among millennials, Gen X, baby boomers and matures. THE BIG BANG THEORY also ranked among the top programs in these same categories.
Other CBS programs that ranked among America’s top 10 favorites were THE GOOD WIFE tying at #6, BLUE BLOODS ranking at #9 and CRIMINAL MINDS ranking at #10.
Full poll results:
TOP THREE SHOWS AMONG DIFFERENT GROUPS
Group FIRST CHOICE SECOND CHOICE THIRD CHOICE
Men NCIS The Walking Dead The Big Bang Theory
Women NCIS The Big Bang Theory Scandal
East NCIS The Walking Dead The Big Bang Theory
Midwest NCIS The Big Bang Theory The Walking Dead
South NCIS The Walking Dead The Big Bang Theory
West NCIS The Big Bang Theory The Walking Dead
Urban The Walking Dead NCIS The Big Bang Theory
Suburban NCIS The Big Bang Theory The Walking Dead
Rural NCIS The Big Bang Theory The Walking Dead
Millennials (18-37) The Walking Dead The Big Bang Theory NCIS
Gen X (38-49) The Walking Dead The Big Bang Theory NCIS
Baby Boomers (50-68) NCIS The Big Bang Theory The Blacklist
Matures (69+) NCIS Blue Bloods The Good Wife
Conservatives NCIS The Walking Dead The Big Bang Theory
Moderates NCIS The Big Bang Theory The Walking Dead
Liberals The Big Bang Theory The Walking Dead NCIS
Children in HH The Walking Dead The Big Bang Theory NCIS
No children in HH NCIS The Big Bang Theory The Walking Dead
“The Good Wife,” “Blue Bloods” and “Criminal Minds” Also Rank Among America’s Top 10 Favorites
Popularity of “NCIS” and “The Big Bang Theory” Extends Across Gender, Geography and Demographics, Ranking Among the Top Shows With Millennials, Gen X, Baby Boomers and Matures
NCIS and THE BIG BANG THEORY are America’s top two favorite current shows, according to a newly released Harris Poll of 2,232 U.S. adults who were surveyed online in English between Jan. 14 and Jan. 20, 2015.
“We all know that NCIS and THE BIG BANG THEORY are the top-rated scripted series, but this survey demonstrates that these shows clearly stand out as America’s favorite choice in a growing television universe,” said David Poltrack, Chief Research Officer, CBS Corporation, President, CBS Vision. “This level of viewer engagement is important because research has proven that engaged viewers are more receptive to and more responsive to advertising. The CBS primetime lineup accounted for far more ‘favorite’ mentions than that of any other network and contained more different programs chosen as viewer favorites, confirming the unique bond between this Network’s programs and its audience.”
FAVORITE CURRENT TV SHOW
“What is your favorite current TV show?”
Unprompted responses (Base: All adults)
1) NCIS
2) The Big Bang Theory
3) The Walking Dead
4) Scandal
5) Game of Thrones
6=) The Good Wife
6=) The Blacklist
8) Modern Family
9) Blue Bloods
10) Criminal Minds
“=“ prior to a number indicates a tie
Source: Harris Poll
The majority of the top 10 most favorite programs mirror Nielsen’s most-watched programs of the season. NCIS was far and away the #1 show, followed by THE BIG BANG THEORY.
NCIS’s popularity crossed all gender, geographic and demographic lines, ranking #1 among both males and females and #1 across all geographic regions. It was also the #1 broadcast network drama among millennials, Gen X, baby boomers and matures. THE BIG BANG THEORY also ranked among the top programs in these same categories.
Other CBS programs that ranked among America’s top 10 favorites were THE GOOD WIFE tying at #6, BLUE BLOODS ranking at #9 and CRIMINAL MINDS ranking at #10.
Full poll results:
TOP THREE SHOWS AMONG DIFFERENT GROUPS
Group FIRST CHOICE SECOND CHOICE THIRD CHOICE
Men NCIS The Walking Dead The Big Bang Theory
Women NCIS The Big Bang Theory Scandal
East NCIS The Walking Dead The Big Bang Theory
Midwest NCIS The Big Bang Theory The Walking Dead
South NCIS The Walking Dead The Big Bang Theory
West NCIS The Big Bang Theory The Walking Dead
Urban The Walking Dead NCIS The Big Bang Theory
Suburban NCIS The Big Bang Theory The Walking Dead
Rural NCIS The Big Bang Theory The Walking Dead
Millennials (18-37) The Walking Dead The Big Bang Theory NCIS
Gen X (38-49) The Walking Dead The Big Bang Theory NCIS
Baby Boomers (50-68) NCIS The Big Bang Theory The Blacklist
Matures (69+) NCIS Blue Bloods The Good Wife
Conservatives NCIS The Walking Dead The Big Bang Theory
Moderates NCIS The Big Bang Theory The Walking Dead
Liberals The Big Bang Theory The Walking Dead NCIS
Children in HH The Walking Dead The Big Bang Theory NCIS
No children in HH NCIS The Big Bang Theory The Walking Dead
Source:
