TV Ad Prices 2014/2015
27 Sept 2014
Agents of SHIELD Arrow Castle Grey's Anatomy NCIS: Los Angeles Once Upon A Time Supernatural The Blacklist Vampire DiariesSUNDAY
ABC
America’s Funniest Home Videos: $55,929
Once Upon A Time: $145,582
Galavant (midseason): $72,400
Resurrection: $146,676
American Crime (midseason): $93,475
Revenge: $115,224
CBS
60 Minutes: $97,433
Madam Secretary: $81,515
The Good Wife: $88,867
CSI: $96,747
FOX
Bob’s Burgers: $95,233
The Simpsons: $205,885
Brooklyn Nine-Nine: $150,367
Family Guy: $160,240
Mulaney: $120,579
Weird Loners (midseason): $114,993
NBC
Football Night in America: $90,233
Football Night in America 2: $132,770
NBC Sunday Night Football: $623,425
See full list at Variety
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No CW?
ReplyDeleteSee the full article.
ReplyDeleteHow is TVD so high when its ratings absolutely crashed last year?
ReplyDeleteIf this schedule is correct, then it pretty much gives us the midseason schedule.
ReplyDeleteWeird Loners on Sunday and Last Man on Earth on Tuesdays don't make any sense, since Weird Loners appears to be female skewing and LMoE will very likely be male skewing. So LMoE should be on Sundays and Weird Loners on Tuesdays.
Aquarius on Monday. So I guess State of Affairs doesn't have on option for a back order?
FOTB on Tuesday. Seems about right sense. I don't see MLS succeeding at all, that shows has nothing going on for it. I wish ABC had given FOTB a better slot thougj, I really liked the pilot
One Big Happy and Mission Control are interesting choices for The Voice's spring cycle lead outs.
The Whispers on Wednesdays? Doesn't Nashville have a full season order?
Empire on Wednesdays makes sense.
Glee moving to Thursdays.
Parks on Recs returning on Thursdays makes sense but Unbreakable Kimmy Schmidt is pretty much DOA with Parks as a lead-in.
Backstrom on Fridays is definitely DOA
Something tells me that those paying for slots during How To Get Away With Murder will be getting very good value for money at that price
ReplyDeleteState of Affairs has about 16 episodes I believe. Aquarius has 13. And Nashville does have a full season order so I don't know if The Whispers really goes to Wednesdays.
ReplyDeleteWhere did you read about SofA having 16 episodes? I don't recall hearing that at all.
ReplyDeleteit still averaged above 1.0 in 18-49 demo and was 2nd highest rated show of the season besides SPN.Why SPN isn't higher,that i don't know.Last year TVD was highest too.
ReplyDeleteNot sure, it might have been one of the Katherine Heigl interviews. At least I remember that it had a fixed number of episodes and no backorder, but I might be wrong. Deadline says it has an initial 13-episode order (http://deadline.com/2014/08/state-of-affairs-showrunner-ed-bernero-departs-nbc-820102/).
ReplyDeleteI think you might be mixing it up with HTGAWM, which has a 16 episode order.
ReplyDeleteCan Resurrection not take all of the ad space on Once Upon a Time this season? Last season I had to basically mute the commercials because of those promos.
ReplyDeleteKatherine Heigl doesn't want to do a full season because she wants to stay with her family.
ReplyDeleteGrey's is lower than I expected considering its good ratings and high costs. O.o
ReplyDeleteOUAT still very strong after 3 years.
ReplyDeletePotential busts: American Idol (ratings are falling way faster than the prices and Idol didn't see the adjustments made to other FOX shows like The Following and New Girl), State of Affairs (good lead-in but starts in november), Sleepy Hollow (last season's biggest steal is already a bust, as it rose 43% only to hit new lows), 2BG (its ratings are fading fast, starts in "november" but it only fell 5%). New Girl and The Following (both saw huge downward adjustments, I understand their appeal to younger demos, but NBC comedies had it too but didn't have high ad prices)
ReplyDeletePotential steals: Scandal (huge crowd and your best chance to sell to black women), How To Get Away With Murder (just look at the premiere numbers)
Women 18-34 demo.
ReplyDeleteOUAT prices seem kinda low to me given it's ratings and cost of the show...
ReplyDeleteGood point!
ReplyDeleteHmm, for the CW it looks like Arrow, Supernatural, TVD and ANTM rose this year. That makes me happy :)
ReplyDeleteStill amuses me how CW survives having 5-10 times lower ad rates then the rest of the big 4. Not like their cast and crew work for free. I know they film in Canada mostly and rely on syndication and soon but still.
ReplyDeleteVery surprised SPN is so low versus TVD. Is it combination of Thursdays and 18-34 demo? My poor SPN, even here its been robbed off :(
The main article is pretty interesting and really shows how the younger viewers are so important to the networks. Shows with pretty bad ratings overall but good numbers for younger viewers get pretty high amounts in ad revenue. Gives more of an insight into why some low rated shows who we don't expect to get renewed still end up making it to another season.
ReplyDeleteI also read somewhere the State of Affairs would have 16 episodes in season 1.
ReplyDeleteState of Affairs asking for more than Scandal lol. And wth is Fox thinking? That's way too much money for an ad during TMP and NG. Actually, they're asking too much on all of their shows.
ReplyDeleteFOX doesn't look so bad in this list.
ReplyDeleteWoah The Blaclist! Didn't think it would make that much money.
Very decent prices for Revenge, I must say
Because people exaggerate how "badly" TVD did last season? The less glib answer is, as someone else said, the show kicking ass in the W18-34 demo (and probably also the A18-34 demo) but people do have a strange habit of making it sound like TVD was hitting cancellation territory, when its 18-49 average for the season was still #1 on the network last season.
ReplyDeleteDo these change throughout the year as new ratings data come in??
ReplyDeleteI always felt that the CW partially survives on the merchandising deals for their shows. Other then DVDs/Blurays the CW seems hell bent on getting merchandise out for practically every show with a 2nd season or more (other then BATB). Books of some form (Novels/Manga/Comics) being the most common.
ReplyDeleteThey also seem pretty big on product placement compared to the other networks (at least that I've seen).
very true.If TVD was crashing,then what was BaTB doing?LOL!!
ReplyDeleteAgreed on most but 2BG, never watched it but it's a comedy, comedies tend to have a huge (positive) effect on advertisements (positibe association I assume)
ReplyDeleteI agree on Scandal/HTGAWM, both are strong and have a certain demo advertisers to could pander to
Don't see that happening since ABC is riding it to syndication.
ReplyDelete