Agents of SHIELD - Episode 1.22 - Beginning of the End - Promotional poster + interview

ENTERTAINMENT WEEKLY: I love how this is a mirror of the first official poster, but that there are just enough
noticeable differences — the clothing, the coloring, the broken S.H.I.E.L.D. logo, Ward being tinted by Hydra…

JEFF BELL: And we moved him a little bit to one side. He’s a little farther away.

But like Hydra’s sneakiness, it’s conveyed so subtly that you almost don’t realize until you look at closer.
But he reeks of Hydra. Look at that red, he’s got Hydra all over him.

So maybe we should assume that the shattered S.H.I.E.L.D. logo basically means things are irreparable.

One of the beauties now of S.H.I.E.L.D. sort of crumbling is that it’s always weird to write a giant omnipotent organization that snoops on your phone calls and has infinite knowledge of everything, and go “but we’re the good guys!” You know? It’s tricky sometimes to make you feel like “Yay! They’re listening in!” And so now we truly are underdogs. Now we really are on our own and have to use limited resources, and have to find other ways to stop the bad guys. And for us as storytellers, that’s really exciting.

Source:

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