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24: Live Another Day - FOX asking half a million dollars for 30 second advertisement during Premiere

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Fox is seeking as much as $500,000 for a 30-second ad in the debut of “24: Live Another Day,” a much–ballyhooed revival of its groundbreaking spy drama, and between $325,000 and $350,000 for a spot in subsequent episodes, according to people familiar with the situation.

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