Doctor Who‘s Karen Gillan has been cast as the lead in ABC/Warner Bros. TV single-camera comedy pilot Selfie. Julie Anne Robinson is set to direct the pilot from Suburgatory creator/executive producer Emily Kapnek. It centers on Eliza Dooley (Gillan), a self-obsessed, twentysomething who is more concerned with “likes” than being liked. After suffering a very public and humiliating breakup, she becomes the subject of a viral video and suddenly has more social media “followers” than she ever imagined — but for all the wrong reasons. She enlists the help of a marketing expert at her company to help repair her tarnished image.
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