CBS has been seeking half a million dollars from advertisers who want to tuck a 30-second commercial alongside the March 31 series finale of “How I Met Your Mother,” according to people familiar with the negotiations.
Not everyone will pay that sum. Advertisers who bought the program during last year’s “upfront” market, when networks seek to sell the bulk of their ad inventory for the fall season, were able to secure ad berths in the finale for between $300,000 and $350,000, according to these people.
Not everyone will pay that sum. Advertisers who bought the program during last year’s “upfront” market, when networks seek to sell the bulk of their ad inventory for the fall season, were able to secure ad berths in the finale for between $300,000 and $350,000, according to these people.
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