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Yay for SPN being adjusted up!
ReplyDeleteHell yeah,Supernatural :D I am pretty sure next week it's gonna do even better <3
ReplyDeleteHappy For SPN Fans!
ReplyDeleteNo adjustment for SHIELD... man, this is looking worse and worse.
ReplyDeleteYay for Mindy!
ReplyDeleteThe Chicago Fire at 10 pm brought more audience and has the same ratings as the SHIELD at 8. Not a happy morning at the ABC headquarter, mainly because it was again a big drop, when it seemed their show would settle. It's hard not to remember the Revolution's fall in last year and mainly the demise of "V" a few year ago. Though I think with the Marvel behind the show with all the cross-promotion possibilities, the SHIELD should fall well below 1.5 to be in danger.
ReplyDeleteya i commented on that earlier. I don't watch either show but to me Chicago Fire seems like yet another cop show that only survived because of the eye candy and NBC having such horrible ratings. Mean while AOS is supposed to be ABC golden miracle they are putting so much adversing and linking it to the movies to make it a mega superhero joss wedon show.
ReplyDeleteI never understood revolutions fall because the second half was way better than the first. V was amazing I still miss that show, season 3 would have been incredible.
This is really starting to piss me off. AOS is a good show, why aren't people watching it?
ReplyDeleteThere are plenty of people watching it. There's just way too few of them watching it live, which is a problem.
ReplyDeleteI don't know exactly what they expected by putting a brand new show on such a busy day.
ReplyDeleteThey expected people to choose AOS to watch live instead of the competition but it didn't turn out the way they hoped.
ReplyDeleteThere's mostly returning shows on that night. Shows that have more than one season and have established some kind of following. What would ever possess them to think those people would watch AOS over the shows they've been following for more than a season, or spinoffs to shows that already have a following? That doesn't make any logical sense.
ReplyDeleteI know this is a bit off-topic, but I'm hoping someone can help me. I'm looking for a tweet from CBS stating that they focus more on the 25-54 age group of viewers, or something like that. I think it's from last season and that's why I'm having trouble finding it, but I'm pretty sure it was posted on the site. I just can't remember where/under which show. I want to say NCIS, though.
ReplyDeleteI don't know where to find that tweet, but regardless, I think that's 100 PR purposes. CBS cannot decide unilaterally like that in what it will focus. The younger someone is, the more advertisers pay for it. That's something that CBS cannot change. What I think is part of CBS strategy is to focus more on the higher end of the demo (35-49) because these are typically a less tickle audience, so even though advertisers pay less for them, they tend to stick around longer and be more stable (it's like a supermarket deciding to focus on price or quantity). But that's as far as they can decide, I seriously doubt there is any truth behind that statement of them caring about the 25-54 age group now.
ReplyDeleteI think the problem is that, more and more, people don't have patient e to let shows find their footing. Not blaming them, because the truth is that lives are busier and busier and we have more and more TV shows to choose from everyday so I understand why someone wouldn't stick around if they are not enjoying the show. But in the end it has this perverse effect of having the shows hitting lows when their quality hits highs, which is annoying for those that do stick around with them. I also think there is another issue surrounding expectations. This fall is a perfectly good example of it with Shield and Sleepy Hollow. Most people did not expect that much from Sleepy Hollow, it wasn't even that hyped and a lot of people thought it would flop and that Bones wouldn't even land on Fridays. Shield was the most hyped show from the last few years and scored incredible numbers for its premiere, which it would never in a million years would come close of keeping. Last week, both shows scored 2.5s and one was announced as a big winner and success, the other as a big disappointment and a failure. ABC and FOX's drama averages are not even that different to justify those different perceptions, it's just a matter of expectations. So while I cannot argue that hype and starting way high is a good thing, there is certainly some other way around effect in there too.
ReplyDeleteAgreed, you make a lot of good points. Networks have a very tricky job: promoting the heck out of shows while not OVER-hyping them so people's expectations would get impossibly high. SHIELD is probably a case of such a problem, as you noted. I think people expected an Avengers movie every week, and that's impossible on TV, even with a higher-than-average budget (plus, the characters in this one aren't superheroes to begin with).
ReplyDeleteOn the one hand, I identify with this because even I was debating whether to continue watching SHIELD after the third episode. It was nice but nothing about it really grabbed me. Yesterday I watched the fourth, liked it a bit better but still unsure (they really need to do something with Fitz/Simmons because a full third of the cast being one-dimensional caricatures doesn't help). And there are shows I've quit after about four episodes, like Dollhouse back in the day or BatB. A viewer shouldn't have to invest time in a show to see IF it gets better when they can't even know for sure that it will. On the other hand - again, as you said, many shows do improve a lot but the viewers are gone by then. It's a shame that the creative efforts aren't rewarded. It seems that if you want to survive, you have to bring out the heavy artillery right at the beginning and get the audience hooked. This might be part of Arrow's success, as soon as episode 2 they started including DC villains left and right.
What's odd is that it started out with such a huge audience. I realize that mind-blowing premiere number (what was it, 4.7?) was never going to hold, but to lose over half of THAT in such a short span of time is puzzling. If I've got the number right, that's 2.5 to have already bailed and we haven't even reached the first seasonal break.
ReplyDeleteWell at least POI adjusted up a tenth, unfortunately nothing for AOS
ReplyDeleteAs far as Shield goes, I encourage you to keep on watching a bit more. I haven't watched this week's episode yet, but episode 6 was, IMO, the best one so far, and is focused on Fitz/Simmons. Before the episode, I was also having major issues with them, but the episode changed my views on them. So... I recommend you to give it a try up until then.
ReplyDeleteAnyway, back to the main topic, I think you are on an important point which is how shows need to guarantee its viewers right away. I think that's why we see more and more shows starting mostly as procedural and only becoming full efforts on serialized shows later on. There are numerous examples. I think Fringe is the prime one, but I think The Blacklist this season is another major example as I see it wanting to go more serialized later on, Sleepy Hollow (which I am sure is aimed at a more serialized arc later), probably Almost Human, even Nikita back in the first season which tried to be more procedural in the first half, Arrow (which is having a way more serialized second season than it was last year), Grimm (more serialized so far this third season than it was before, and Season 2 was also a bit more serialized than Season 1 was), even Revolution a bit (the first half of Season 1 had a lot of problem of the week episodes), Scandal (Season 1 had an overall arc but each episode would also have a separate case for Pope and Associated to deal with), Person of Interest (they still have case of the week episodes, but they have more and more serialized episodes, and even in COW episodes, there is a lot going on in terms of the main arc too), The Good Wife (less and less case of the week episodes and more focus on overall arc) and so on and so forth. The problem is that I think even though this is a good strategy for some shows, it is not a good strategy for all shows, at all. I think there are two groups:
- shows with very broad appeal which can successfully keep the 60% of its audience that will watch only standalone episodes around for the first years and then bail and the 40% of its audience that wants the more serialized part but is willing to stick around with it to see where it goes. I think this fits shows like Fringe, Grimm, Person of Interest, The Good Wife - basically, traditional procedurals that turned more serialized as the years went by and lost part of its audience in the meantime and were left with the core one
- shows with a more narrow appeal that have to, right away, direct its efforts to the audience that really is interested in the serialized component of shows. These are shows that typically cannot appeal, from its basic concept/plot, to the type of audience that sticks around watching standalones. And here it's where I think that mistakes happen. I think shows like FlashForward, Terra Nova, Shield now fail because they try to appeal to everyone and end not appealing to the audience that is ready to give them a chance in the first place.
The lastest Live+7 data, for the last week of October, shows that SHIELD went from a 2.7 to a 4.4 (a post-airdate increase of 63%). People aren't bailing. They've just decided that Agents of SHIELD isn't appointment television and don't watch it live. This is apparently so concerning that ABC actually says "watch it live" in the promos for the show.
ReplyDeleteThe first episode of Shield had 7.0 in live+7 data, so there was a huge drop in both live and DVR viewing since it began.
ReplyDeleteArrow and Smallville both show it is possible for a comic based superhero show to find success, and Shield had massive buzz for over a year before it started. It still is ABC's highest rated new drama show, but it's not doing so good anymore.
ReplyDeleteThere's always a drop after a premiere. The bigger the premiere, the bigger the drop. Even The Blacklist had a significant drop but it's still a hit.
ReplyDelete