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The Blacklist - First ever broadcast show to gain over 6 Million L+7 Viewers

Oct 20, 2013

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The Sept. 30 episode of “The Blacklist” has set a new record for biggest “live plus seven day” lift, becoming the first broadcast network show to add more than 6 million viewers when going from its “live plus same day” audience to its “live plus seven day” result.

The Sept. 30 telecast of “Blacklist” averaged 17.858 million viewers in L+7 results, an increase of 6.504 million or 57% versus its 11.354 million in L+SD, according to data from Nielsen Media Research. That 6.504 million lift tops the previous record set the prior week by CBS’s “Big Bang Theory” (5.705 million). The “Blacklist” L+7 percentage increase went up from 45% in week one to 57% in week two.

Week two of “The Blacklist” retained 98% of its premiere-week viewership in L+7 (17.858 million vs. 18.279 million).

This episode of “The Blacklist” also set the record for biggest jump fro L+SD to “live plus three day,” 5.081 million viewers, and was the first broadcast show to grow by 5 million viewers or more in that comparison.
Adults 18-49

Week two of “The Blacklist” retained 100% of its premiere rating in “live plus seven day” 18-49 results (5.49 in week two vs. 5.49 in week one, L+7).

The lift from L+SD to L+7 was bigger in week two than in week one – from a lift of 1.66 rating points in week one to 2.20 in week two.

That L+7 increase jumped from 43% in week one to 67% in week two.

In adults 18-49, week two of “The Blacklist” rose from a 3.29 rating in “live plus same day” to a 5.49 in “live plus seven day,” according to data from Nielsen Media Research, a lift of 2.20 rating points or 67%. In week one, the show grew from a 3.83 rating in L+SD to a 5.49 in L+7, a gain of 1.66 rating points or 43%.

Source: NBC

10 comments:

  1. Wow! Well,those numbers made many people at the peacock very happy i'm sure.Well done Blacklist!

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  2. That kind of retention is very impressive, excellent! Love the show, so happy for it!

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  3. This show really deserves all the views it gets!

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  4. Maybe it will be able to survive without The Voice lead in afterall.

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  5. I hope it survives without The Voice next year,

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  6. Think if it this way - These Blacklist DVR numbers (demo & total viewers) are higher than the live totals for Grimm's highest rated season two episode. The Blacklist may not end up being a runaway hit without a Voice lead-in but it would still be a keeper for NBC.

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  7. That's what I was saying! :-)

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  8. Exactly.
    The L+7 numbers seem to mean those people are not watching it live after The Voice. I think those fans will follow it with or without The Voice next year.


    Even if only half of the current 11 million+ continue to watch after a schedule move, when you add in the L+7 numbers you are still somewhere around 10 million viewers. How it affects the prime demo I'm not sure, but even with a slight drop I think it should be okay.


    All of that of course is based on the show continuing to have strong stories and not go down the rabbit hole...

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  9. The Blacklist is television for adults. Yes there are actually some adults that still watch TV thank you NBC for a show for adults. The Voice has nothing to do with it. People have remotes and channel changers. The reason for the popularity is simple. SPADER

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  10. The last 10 minutes of the last episode were positively haunting. I'm sure that word of mouth is really pushing this show's ratings.

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