With Live + 7 Day delayed viewing now available for The CW’s fall season premieres, the network saw huge increases in viewing versus Live + Same Day, with digital viewing (across CWTV.com, Hulu, and mobile and tablet apps) also significantly adding to the total audience.
The season premiere of BEAUTY AND THE BEAST on Monday, 10/7 doubled its women 18-34 rating (+100%, 0.66 vs 0.33) in L+7 compared to L+SD, and nearly doubled its adults 18-34 rating (+95%, 0.43 vs 0.22). In total viewers, it saw a +57% gain (1.42M vs 905,000). Digital viewing increases the total audience for BEAUTY’s season premiere by +42%.
Hart Of Dixie, which premiered the same night, gained +84% in W18-34 (1.05 vs 0.57), and +69% in both A18-34 (0.66 vs 0.39) and A18-49 (0.66 vs 0.39). The digital viewing for Hart Of Dixie added another +61% onto the total audience for the premiere, and was up +21% from the initiated episodes for last year’s season premiere.
The season premiere of Supernatural on its new night, Tuesday, 10/8 gained +35% in total viewers (3.5M vs 2.59M), +38% in A18-34 (1.44 vs 1.04), +36% in A18-49 (1.63 vs 1.2), and +40% in W18-34 (1.73 vs 1.24). In L+7, it was The CW’s second-highest rated show for the week in both A18-34 and A18-49, behind only THE Vampire Diaries. The digital audience for Supernatural was up +44% from last season’s premiere, and gives the total audience for this season’s premiere a +24% bump.
The time period premiere of THE ORIGINALS jumped +63% in A18-34 (1.35 vs 0.83), +60% in A18-49 (1.44 vs 0.9), +77% in W18-34 (1.96 vs 1.11), and +48% in total viewers (2.85M vs 1.92M).
The season premiere of Arrow on 10/9 saw a +45% gain in total viewers in L+7 (3.97M vs 2.73M), a +54% increase in A18-49 (1.43 vs 0.93), and a +35% bump in A18-34 (1.15 vs 0.85). The series premiere of THE TOMORROW PEOPLE on the same night gained +32% in total viewers (3.06M vs 2.32M), +56% in A18-34 (0.84 vs 0.54) and +40% in A18-49 (1.19 vs 0.85).
Digital viewing for Arrow adds +25% onto its total audience for the season premiere. THE TOMORROW PEOPLE increases its total premiere audience by +28% when digital viewing is counted.
Source: CW
The season premiere of BEAUTY AND THE BEAST on Monday, 10/7 doubled its women 18-34 rating (+100%, 0.66 vs 0.33) in L+7 compared to L+SD, and nearly doubled its adults 18-34 rating (+95%, 0.43 vs 0.22). In total viewers, it saw a +57% gain (1.42M vs 905,000). Digital viewing increases the total audience for BEAUTY’s season premiere by +42%.
Hart Of Dixie, which premiered the same night, gained +84% in W18-34 (1.05 vs 0.57), and +69% in both A18-34 (0.66 vs 0.39) and A18-49 (0.66 vs 0.39). The digital viewing for Hart Of Dixie added another +61% onto the total audience for the premiere, and was up +21% from the initiated episodes for last year’s season premiere.
The season premiere of Supernatural on its new night, Tuesday, 10/8 gained +35% in total viewers (3.5M vs 2.59M), +38% in A18-34 (1.44 vs 1.04), +36% in A18-49 (1.63 vs 1.2), and +40% in W18-34 (1.73 vs 1.24). In L+7, it was The CW’s second-highest rated show for the week in both A18-34 and A18-49, behind only THE Vampire Diaries. The digital audience for Supernatural was up +44% from last season’s premiere, and gives the total audience for this season’s premiere a +24% bump.
The time period premiere of THE ORIGINALS jumped +63% in A18-34 (1.35 vs 0.83), +60% in A18-49 (1.44 vs 0.9), +77% in W18-34 (1.96 vs 1.11), and +48% in total viewers (2.85M vs 1.92M).
The season premiere of Arrow on 10/9 saw a +45% gain in total viewers in L+7 (3.97M vs 2.73M), a +54% increase in A18-49 (1.43 vs 0.93), and a +35% bump in A18-34 (1.15 vs 0.85). The series premiere of THE TOMORROW PEOPLE on the same night gained +32% in total viewers (3.06M vs 2.32M), +56% in A18-34 (0.84 vs 0.54) and +40% in A18-49 (1.19 vs 0.85).
Digital viewing for Arrow adds +25% onto its total audience for the season premiere. THE TOMORROW PEOPLE increases its total premiere audience by +28% when digital viewing is counted.
Source: CW
Yes! Good for SPN.
ReplyDeleteIf I'm reading that right and I'm sure I'm not, this helped Originals and Supernatural more than it helped BatB and Hart of Dixie, wich is why I don't get why they're highlighted ?
ReplyDeletei don't understand it but it makes it sound like HOD's numbers really went up for the 18-34 and 18-49.
ReplyDeleteThose are awesome numbers for SPN, The Originals, Arrow and of course though its not listed here TVD. They seem to be getting quite big boosts from DVR.
ReplyDeleteThe Tomorrow People could have been a little better but still very decent, we'll see how it holds up over the season.
While Beauty and HOD are about what I expected. Off course their % increases are going to be huge given that their staring points are so low, adding just a couple of ratings points would seem impressive when really its quite deceptive. Why I always say to ignore the % number and concentrate on the actual ratings numbers.
HOD about doubled its ratings but bare in mind it started with really low ratings in the first place.
ReplyDeleteYay for Supernatural... my all time fav show.
ReplyDeleteThey are highlighted because if a network has ANYTHING to make a show look good, they highlight it. Supernatural and The Originals already did well in the live numbers, while BatB and HoD did poorly. This makes them look better for showing BatB and HoD.
ReplyDeleteYay for BATB!!!
ReplyDeleteYayyy for BATB,!!
ReplyDeleteI still think this wont be enought to save Beauty but HOD may scrape a 4th and final season even a short one, though a full season on Friday at 8pm is what I would think would be CW's sensible option.
ReplyDeletegood news for batb ;)
ReplyDeleteNot sure what the numbers mean. I only know that, I. Would pick BATB over all the other shows out there. This show is even better season 2.
ReplyDelete