Last night’s third episode of THE ORIGINALS hit series highs in A18-49 (1.1/3), W18-34 (1.5/5), and W18-49 (1.4/4), and matched its series premiere numbers in both A18-34 (1.0/3) and total viewers (2.2M).
Versus last week’s episode, THE ORIGINALS was up 14% in total viewers, up 25% in A18-34, up 36% in W18-34, up 22% in A18-49 and up 17% in W18-34.
Supernatural had its best W18-34 (1.3/4) rating in more than two years (since 2/4/11), and matched last week’s premiere number in A18-34 (1.0/3).
Versus its second episode last season, Supernatural was up 30% in W18-34 and up 10% in A18-49.
Week to week, The CW’s Tuesday night was up 11% in A18-34, up 17% in W18-34, and up 10% in A18-49.
Compared to this same Tuesday night last season, The CW was up 48% year to year in total viewers, up 67% in A18-34, up 56% in W18-34 and up 83% in A18-49.
Last week, in Live +3 Day delayed viewing, the second episode of THE ORIGINALS saw a 35% increase in total viewers versus Live +Same Day viewing (2.59M vs. 1.92M), a big 48% bump in A18-34 (1.22 vs 0.83), a 57% gain in W18-34 (1.74 vs 1.11), and a 43% increase in A18-49 (1.28 vs 0.9).
Supernatural, which in its L+SD ratings was the most watched and highest-rated season premiere for the show in three years, saw an additional 27% boost in total viewers (3.29M vs 2.59M), a 34% jump in A18-34 (1.39 vs 1.04), a 30% increase in A18-49 (1.56 vs 1.2) and a 35% gain in W18-34 (1.67 vs 1.24).
Source: CW