TV programmers frustrated that shows watched on tablets and smartphones have been invisible to Nielsen’s ratings may finally get a solution — next year.
Next week, Nielsen will formally announce to clients a timetable for a long-awaited development: In September 2014, the firm is aiming to be able to attribute linear TV viewed on smartphones and tablets to its National TV ratings.
The approach, the culmination of more than three years of work, will for the first time provide a single, consistent measure of live programming viewing across both TV and digital, according to the firm. That could solve a problem that has vexed TV nets and marketers: Today, there’s no satisfactory way to harmonize data about video content and advertising viewed on TV, online, mobile and other platforms.
Source: Variety
Next week, Nielsen will formally announce to clients a timetable for a long-awaited development: In September 2014, the firm is aiming to be able to attribute linear TV viewed on smartphones and tablets to its National TV ratings.
The approach, the culmination of more than three years of work, will for the first time provide a single, consistent measure of live programming viewing across both TV and digital, according to the firm. That could solve a problem that has vexed TV nets and marketers: Today, there’s no satisfactory way to harmonize data about video content and advertising viewed on TV, online, mobile and other platforms.
Source: Variety
