OUTSTANDING FXX DEBUTS FOR SUNNY AND The League
FXX Season 9 Premiere of It’s Always Sunny In Philadelphia
Tops Season 8 Premiere on FX in Men 18-34; Strong in All Demos
Season 5 Premiere of The League on FXX Almost Equal to Its Season 4
Debut on FX and Outperforms Its Season 4 Average In Every Key Demo
FXX Beat Broadcast Nets by a Wide Marginin Delivery of Adults 18-34 and Men 18-34 in 10-11 PM Time Period
FXX Carried in 72 Million Homes
LOS ANGELES, September 5, 2013 – The FXX debuts of the acclaimed comedies It’s Always Sunny In Philadelphia and The League posted outstanding numbers for their new network, delivering audiences that were comparable to or better than their delivery when they aired on sister network FX, which is in 26 million more homes than FXX.
The Season 9 premiere of It’s Always Sunny In Philadelphia at 10 PM on FXX delivered 757,000 Total Viewers, 527,000 Adults 18-34, and 648,000 Adults 18-49. In delivery of Men 18-34 (396,000), the Sunny debut on FXX was +8% above the Season 8 premiere on FX (366,000). Last night’s audience delivery for Sunny compared with its Season 8 premiere on FX retained 85% in Adults 18-34 (527,00 of 622,000) and 80% of Adults 18-49 (648,000 of 809,000).
The Season 5 premiere of The League at 10:30 PM on FXX grew from its Sunny lead-in, delivering 786,000 Total Viewers, 537,000 Adults 18-34, 687,000 Adults 18-49, and 383,000 Men 18-34. Last night’s audience delivery for The League compared with its Season 8 premiere on FX (10/11/12) retained 92% in Adults 18-34 (537,000 of 584,000) and 94% of Adults 18-49 (687,000 of 732,000). Compared to its Season 4 averages, the Season 5 debut of The League was higher in all key demos including +15% in Adults 18-34 (537,000 vs. 468,000), +14% in Men 18-34 (383,000 vs. 335,000), and +9% in Adults 18-49 (687,000 vs. 632,000).
In addition, in the 10-11 PM time period, FXX outdelivered ABC, CBS and NBC in Adults 18-34 and Men 18-34, which is FXX’s target audience. FXX’s 532,000 Adults 18-34 topped NBC by +43%, CBS by +37% and ABC by +20%, and FXX’s 389,000 Men 18-49 beat ABC by +227%, NBC by +182% and CBS by +176%.
“The numbers last night on FXX for Sunny and The League far exceeded our highest expectations,” said John Landgraf, CEO, FX Networks and FX Productions. “To have just launched the channel three days ago and get these ratings is thrilling. The delivery of these shows needs no qualification, they are proven appointment viewing for young adult audiences. Thanks to the fans and congratulations to Rob McElhenney, Glenn Howerton, Charlie Day and everyone involved with Sunny, and to Jeff and Jackie Schaffer and everyone on The League.”
Sunny increased its lead-in half-hour audience (9:30-10:00 PM), the commercial television premiere of Bad Teacher, by +144% in Total Viewers, +185% in Adults 18-34 and +173% in Adults 18-49.
FXX projects record time-shifted ratings for both Sunny and The League when Live+3 data becomes available on Monday (Sept. 9) and Live+7 data becomes available in approximately three weeks. Last year on FX, Sunny averaged gains of +59% in Total Viewers, +72% in Adults 18-34 and +67% in Adults 18-49 on Live+3, and gains of +76% in Total Viewers, +93% in Adults 18-34 and +86% in Adults 18-49 on Live+7.
Last year on FX, The League averaged gains of +75% in Total Viewers, +81% in Adults 18-34 and +88% in Adults 18-49 on Live+3, and gains of +96% in Total Viewers, +101% in Adults 18-34 and +113% in Adults 18-49 on Live+7 over Live+Same Day.
The Adults 18-49 delivery for last night’s Season 4 premiere of The League was higher than any single program ever on Fox Soccer Channel, which was replaced by FXX on most cable, satellite and telco systems.
The lead-in movie Bad Teacher, delivered 264,000 Total Viewers, 125,000 Adults 18-34 and 194,000 Adults 18-49, which were increases of +104% in Total Viewers, +50% in Adults 18-34, and +65% in Adults 18-49 versus prior night’s movie, Superbad.
Source: FOX
