03.14.2013
CBS LAUNCHES FULL-EPISODE STREAMING APP FOR iPAD AND iPHONE
App Offers CBS’s Leading Primetime Programming Eight Days After Broadcast
Daytime and Late Night Programming Available Day After Broadcast
App To Expand To All Major Mobile and Tablet Platforms Later This Year
NEW YORK – March 14, 2013 – CBS Corporation today announced the launch of the new CBS App for iPhone and iPad users, offering full-episode streaming of CBS programming from primetime, daytime and late night. The new app further extends the reach of the shows’ audience, providing more flexibility and opportunity for catch-up viewing and opens yet another monetization window for the Company’s industry-leading content.
The CBS App is available for immediate download from the App Store, and offers original and second-screen features for CBS’s popular shows such as NCIS, THE GOOD WIFE, CSI: CRIME SCENE INVESTIGATION, HOW I MET YOUR MOTHER, THE YOUNG AND THE RESTLESS and THE LATE SHOW WITH DAVID LETTERMAN, among many others. Daytime and late night programming will be available within 24 hours after initial airing, while most primetime programs will be available on the eighth day after broadcast.
CBS also announced it would introduce similar full-episode streaming apps for all major mobile and tablet platforms later this year, including Android and Windows 8.
“We have been methodically and strategically finding new ways to satiate the appetite for our content on new platforms, while tapping into the tremendous revenue provided by doing so,” said Leslie Moonves, President and CEO, CBS Corporation. “Our announcement today achieves both of these objectives, while protecting our very healthy current ecosystem. In addition, by making our shows available on all the leading mobile devices out there, we are confident we will bring a whole new set of viewers to the CBS Television Network and build upon our standing as the #1 network in the business.”
“Our online viewers not only want to watch their favorite shows on multiple devices, they want deeper engagement with the programs they love,” said Jim Lanzone, President of CBS Interactive. “The new CBS App gives them the best of both worlds, letting people watch CBS shows on the best screen available for them, with a host of extra features that give them a richer viewing experience whenever and wherever they tune in.”
The new CBS App will integrate the existing CBS Connect App experience by the start of the fall TV season. At that time, the CBS App will offer integrated social feeds, live events that allow fans to engage directly with talent, and second-screen experiences synched to the broadcast with additional content for select shows like CSI: CRIME SCENE INVESTIGATION, CRIMINAL MINDS, HAWAII FIVE-O and NCIS: LOS ANGELES.
Buick is the official launch partner for the new CBS App, bringing users CBS programming with reduced commercial interruption for the first several weeks after launch.
The new app further extends the CBS.com experience to viewers, where the website has led all other broadcast networks in terms of unique viewers for 51 consecutive months (comScore Video Metrix, February 2013).
Source: CBS
CBS LAUNCHES FULL-EPISODE STREAMING APP FOR iPAD AND iPHONE
App Offers CBS’s Leading Primetime Programming Eight Days After Broadcast
Daytime and Late Night Programming Available Day After Broadcast
App To Expand To All Major Mobile and Tablet Platforms Later This Year
NEW YORK – March 14, 2013 – CBS Corporation today announced the launch of the new CBS App for iPhone and iPad users, offering full-episode streaming of CBS programming from primetime, daytime and late night. The new app further extends the reach of the shows’ audience, providing more flexibility and opportunity for catch-up viewing and opens yet another monetization window for the Company’s industry-leading content.
The CBS App is available for immediate download from the App Store, and offers original and second-screen features for CBS’s popular shows such as NCIS, THE GOOD WIFE, CSI: CRIME SCENE INVESTIGATION, HOW I MET YOUR MOTHER, THE YOUNG AND THE RESTLESS and THE LATE SHOW WITH DAVID LETTERMAN, among many others. Daytime and late night programming will be available within 24 hours after initial airing, while most primetime programs will be available on the eighth day after broadcast.
CBS also announced it would introduce similar full-episode streaming apps for all major mobile and tablet platforms later this year, including Android and Windows 8.
“We have been methodically and strategically finding new ways to satiate the appetite for our content on new platforms, while tapping into the tremendous revenue provided by doing so,” said Leslie Moonves, President and CEO, CBS Corporation. “Our announcement today achieves both of these objectives, while protecting our very healthy current ecosystem. In addition, by making our shows available on all the leading mobile devices out there, we are confident we will bring a whole new set of viewers to the CBS Television Network and build upon our standing as the #1 network in the business.”
“Our online viewers not only want to watch their favorite shows on multiple devices, they want deeper engagement with the programs they love,” said Jim Lanzone, President of CBS Interactive. “The new CBS App gives them the best of both worlds, letting people watch CBS shows on the best screen available for them, with a host of extra features that give them a richer viewing experience whenever and wherever they tune in.”
The new CBS App will integrate the existing CBS Connect App experience by the start of the fall TV season. At that time, the CBS App will offer integrated social feeds, live events that allow fans to engage directly with talent, and second-screen experiences synched to the broadcast with additional content for select shows like CSI: CRIME SCENE INVESTIGATION, CRIMINAL MINDS, HAWAII FIVE-O and NCIS: LOS ANGELES.
Buick is the official launch partner for the new CBS App, bringing users CBS programming with reduced commercial interruption for the first several weeks after launch.
The new app further extends the CBS.com experience to viewers, where the website has led all other broadcast networks in terms of unique viewers for 51 consecutive months (comScore Video Metrix, February 2013).
Source: CBS
Thanks for posting Babar.
ReplyDeleteI can't wait for it to come out on Android. I hope that it is not a "U.S. only" app.
ReplyDeleteYou are welcome.
ReplyDeleteIt will be U.S. only. But you could use VPN and use it on tablets and smartphones.
ReplyDeleteI could, but I wish I didn't have to.
ReplyDeleteIf they want people watching Live then shouldn't they provide the ability to catch up before the next episode? Using an eight day delay is pretty much saying that if you miss a single episode they don't want your Live views for the rest of the season.
ReplyDeleteFINALLY CBS, thank you! Normally I watch ABC shows, but I do like most of CBS's programing. I can finally get caught up with their comedies and Elementry!!!
ReplyDeleteHaving to wait 8 days after the initial airing for prime time shows is a very long time to have to wait. As someone who watches a lot of shows, I know from experience that the best way to avoid getting behind is to watch shows the same night they air, and that delay will really make it hard. I do like CBS shows a lot, but they're probably going to have to come up with a way to make those episodes available much sooner than 8 days for the app to be really successful.
ReplyDelete8 days is a joke. Torrents it is for me then
ReplyDeleteVPNs cost money and eat away my poor tablet's battery. NBC's app isn't US only, I'd be happy if CBS' wasn't either. Why can't you americans share some of your TV goodies with us foreigners? If we can't contribute with ratings, let us at least watch stuff legally without waiting a billion years.
ReplyDeleteAmericans? Im a norwegian, far from american if you use an atlas. Rights and money will always hinder things like tv-shows directly, free and such. VPN costs money, but not much at all.
ReplyDeleteOh, I didn't mean you. I meant whoever is responsible about all this problems with international distribution, I did not wish to imply that you have anything to do with it.I do use VPN, but I dislike it. I'd rather pay for the app itself than pay for VPN usage.
ReplyDeleteYeah, Fox does the same, wait 8 days, and I haven't been able to watch The Following live once.
ReplyDeleteIt's because TV networks are all about the money. Making it available to other countries doesn't suit their pockets.
ReplyDeleteThis is great! I like how ABC does it, letting you watch all of their shows online the next day. But, at least CBS is giving viewers a chance to catch up on their shows in a legal way. Although, CBS & Fox's strategy of waiting 8 days is a little bothersome, since I may forget to check up 8 days later to watch a missed episode. Still, better than nothing.
ReplyDelete