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Nielsen Report - How Viewers Watch Time-Shifted Programming

14 Jan 2013

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Source: Read Report here @ nielsen
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14 comments:

  1. fisk14 January 2013 at 16:54

    No information whatsoever what this covers! Is it prime-time original airings only, or does it include repeats and daytime TV?

    ReplyDelete
  2. DarkUFO14 January 2013 at 16:58

    Did you read the article linked in the source?

    ReplyDelete
  3. Lisa14 January 2013 at 17:17

    I have to admit that I'm surprised the live numbers are so high. I'm not surprised that network is below cable as cable has really become the tv that everyone talks about. After all, everyone wants to be able to join the watercooler discussion and avoid spoilers...

    ReplyDelete
  4. DarkUFO14 January 2013 at 17:21

    Yep, I was surprised as well. I was thinking more like in the 75%-80% region

    ReplyDelete
  5. DarqueMode14 January 2013 at 17:45

    Pretty shocked the numbers are so high!

    I do not know anyone in my immediate circle of friends or relatives that watches ANYTHING live. Although a few (including myself) do DVR and then watch shows 8 or 18 minutes after they begin so I can skip commercials.

    The only events that anyone I know watches live are Sports and News.....

    ReplyDelete
  6. Lou14 January 2013 at 17:59

    I would like to see figures for other ways people watch like legally on sites on Hulu and network's own websites. I'm guessing this is just live tv and DVD-R?

    ReplyDelete
  7. Linlighthouse14 January 2013 at 18:06

    I continue to be amazed that Nielsen is even able to gather these statistics. Is it possible, I wonder, to know if a show is being watched live while at the same time being recorded, or if a show is being rewatched?

    ReplyDelete
  8. Lisa14 January 2013 at 18:51

    I'd like to know more about how the numbers were compiled and calculated. This is from Nielsen after all. The first rule of statistics is that you can make them say whatever you want them to. They have a vested interest in proving that they still serve a valuable purpose...

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  9. DarkUFO14 January 2013 at 18:54

    Ha true

    ReplyDelete
  10. blackwellbc14 January 2013 at 19:46

    Hmm. My reaction is teetering between 'surprised live is so high' and 'further proof that Nielsen ratings are completely worthless and they need to stop being given such weight.' Tending toward the latter.....

    ReplyDelete
  11. prpleight14 January 2013 at 21:55

    my first question is who did they survey? If they stuck to the people they currently have on the roles...I'm dubious as to whether their statistical sampling is valid. The high, live percentages seem at odds with the 20-60% ratings increases shows are seeing when they add in the DVR+ numbers.


    Of the two people I know who were approached by Nielsen 1 is my mother, who is 73 and reports that she's still expected to remember to write down what she watched in a book...and a friend who was approached by Nielsen (granted this was a little over 10 years ago) and told that she watched too much genre, non-broadcast network TV and she would throw off the statistics.


    Frankly, until I see signs that how they choose their sample has been made more relevant to the 21st century I'm not sure I'm willing to believe they've truly modernized.

    ReplyDelete
  12. calliebeckett14 January 2013 at 22:07

    I tend to be obsessed with certain shows for a certain period of time. Those I watch live. The ones I watch on delay, if I don't forget I watch a day or a week later.

    ReplyDelete
  13. C P15 January 2013 at 00:13

    The fact they are biased against genre proves that.

    ReplyDelete
  14. C P15 January 2013 at 00:15

    My parents watch more live than I do and I have at least 10 shows I watch live a week.

    ReplyDelete

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