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Nielsen Report - How Viewers Watch Time-Shifted Programming

Jan 14, 2013

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Source: Read Report here @ nielsen
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14 comments:

  1. fiskJanuary 14, 2013 at 4:54 PM

    No information whatsoever what this covers! Is it prime-time original airings only, or does it include repeats and daytime TV?

    ReplyDelete
  2. DarkUFOJanuary 14, 2013 at 4:58 PM

    Did you read the article linked in the source?

    ReplyDelete
  3. LisaJanuary 14, 2013 at 5:17 PM

    I have to admit that I'm surprised the live numbers are so high. I'm not surprised that network is below cable as cable has really become the tv that everyone talks about. After all, everyone wants to be able to join the watercooler discussion and avoid spoilers...

    ReplyDelete
  4. DarkUFOJanuary 14, 2013 at 5:21 PM

    Yep, I was surprised as well. I was thinking more like in the 75%-80% region

    ReplyDelete
  5. DarqueModeJanuary 14, 2013 at 5:45 PM

    Pretty shocked the numbers are so high!

    I do not know anyone in my immediate circle of friends or relatives that watches ANYTHING live. Although a few (including myself) do DVR and then watch shows 8 or 18 minutes after they begin so I can skip commercials.

    The only events that anyone I know watches live are Sports and News.....

    ReplyDelete
  6. LouJanuary 14, 2013 at 5:59 PM

    I would like to see figures for other ways people watch like legally on sites on Hulu and network's own websites. I'm guessing this is just live tv and DVD-R?

    ReplyDelete
  7. LinlighthouseJanuary 14, 2013 at 6:06 PM

    I continue to be amazed that Nielsen is even able to gather these statistics. Is it possible, I wonder, to know if a show is being watched live while at the same time being recorded, or if a show is being rewatched?

    ReplyDelete
  8. LisaJanuary 14, 2013 at 6:51 PM

    I'd like to know more about how the numbers were compiled and calculated. This is from Nielsen after all. The first rule of statistics is that you can make them say whatever you want them to. They have a vested interest in proving that they still serve a valuable purpose...

    ReplyDelete
  9. DarkUFOJanuary 14, 2013 at 6:54 PM

    Ha true

    ReplyDelete
  10. blackwellbcJanuary 14, 2013 at 7:46 PM

    Hmm. My reaction is teetering between 'surprised live is so high' and 'further proof that Nielsen ratings are completely worthless and they need to stop being given such weight.' Tending toward the latter.....

    ReplyDelete
  11. prpleightJanuary 14, 2013 at 9:55 PM

    my first question is who did they survey? If they stuck to the people they currently have on the roles...I'm dubious as to whether their statistical sampling is valid. The high, live percentages seem at odds with the 20-60% ratings increases shows are seeing when they add in the DVR+ numbers.


    Of the two people I know who were approached by Nielsen 1 is my mother, who is 73 and reports that she's still expected to remember to write down what she watched in a book...and a friend who was approached by Nielsen (granted this was a little over 10 years ago) and told that she watched too much genre, non-broadcast network TV and she would throw off the statistics.


    Frankly, until I see signs that how they choose their sample has been made more relevant to the 21st century I'm not sure I'm willing to believe they've truly modernized.

    ReplyDelete
  12. calliebeckettJanuary 14, 2013 at 10:07 PM

    I tend to be obsessed with certain shows for a certain period of time. Those I watch live. The ones I watch on delay, if I don't forget I watch a day or a week later.

    ReplyDelete
  13. C PJanuary 15, 2013 at 12:13 AM

    The fact they are biased against genre proves that.

    ReplyDelete
  14. C PJanuary 15, 2013 at 12:15 AM

    My parents watch more live than I do and I have at least 10 shows I watch live a week.

    ReplyDelete

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