AMC’S “Breaking Bad” SEASON FIVE PREMIERE IS MOST WATCHED EPISODE EVER WITH 2.9 MILLION VIEWERS UP +14% OVER SEASON FOUR PREMIERE
2.2 HH RATING, +22% UNPRECEDENTED GROWTH IN A FIFTH SEASON 1.9 MILLION ADULTS 18-49, +34%
New York – July 16, 2012 – Last night’s season five debut of AMC’s “Breaking Bad” was the most watched episode in the history of the series. From 10pm – 11pm, the network earned a 2.2 HH rating delivering 2.9 million viewers. This marks an increase of +22%/ +14% respectively. Even more impressive is the exceptional growth among the coveted 18-49 demo, which saw a +34% increase versus last season’s premiere. Among the Adults 25-54 demo, “Breaking Bad” delivered 1.8 million marking an increase of +28%. For the night, “Breaking Bad’s” season 5 premiere attracted 3.5 million viewers with the 10:00 pm EST premiere and the 11:30pm EST encore. In August, AMC announced the final 16 episodes to conclude the series. “Breaking Bad” airs on AMC Sunday nights at 10pm ET/PT.
“From day one, ‘Breaking Bad’ has been a passion project for all of us at AMC. This show has helped define what our brand stands for in terms of supporting quality storytelling and creative risk-taking. Working with these terrifically creative people on such outstanding material has been a joy-filled ride. I’m so pleased to share this success with the entire ‘Breaking Bad’ team,” said Charlie Collier, AMC’s president. “We look forward to sharing the final 16 episodes with ‘Breaking Bad's’ passionate fans. As our marketing campaign says, ‘All hail ‘The King.’”
AMC is carried on every cable, satellite and TelCo provider except the Dish network.
Key Nielsen Highlights for the season five premiere of “Breaking Bad”:
10pm airing – 2.2 HH rating with 2.9 million viewers: +22%/+14% vs. season 4 premiere
10pm airing – 1.9 million Adults 18-49: +34% vs. season 4 premiere
10pm airing – 1.8 million Adults 25-54: +28% vs. season 4 premiere
10 pm, 11:30 pm airings cumed to 3.5 million viewers
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