For the first time in eight years, NBC might avoid finishing the broadcast season in last place.
The 2011-12 season concluded Wednesday and network ratings analysts say NBC officially ranks third among the Big Four networks among the key adults 18-49 demographic. ABC has the notoriety of slipping to fourth, with NBC having edged out its rival by a mere tenth of a rating point.
Broadcasters released their traditional season-end ratings tallies today (below), but additional DVR data will continue to trickle in during the next couple weeks. There is a chance ABC’s average could round up to tie NBC, though networks analysts say it’s unlikely.
Here’s how the season-to-date chart breaks down compared to last season:
Adults 18-49
Network…’11-12…Difference
Fox…3.2…-9%
CBS…3.0…+3%
NBC…2.5…+9%
ABC…2.4…-4%
CW…0.7…-22%
Total Viewers
Network…’11-12…Difference
CBS…11.7 million…+1%
Fox…8.9 million…-9%
ABC…8.4 million…-1%
NBC…7.4 million…+5%
CW…1.7 million…-15%
Read the rest of the article at Inside TV.
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